A call to action is essential in digital signage

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Including a call to action is the most important part of digital signage content design. And it's not just design, it's strategy.

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Woe vs. Wow

As digital integrators we constantly have the challenge of educating clients in the booming Australian market about the benefits of digital signage and how this can have a positive impact on their bottom line. Once we get over this hurdle, the next issue we face is getting them to understand the value that engaging content can add.

Scoring content for digital signage

Digital signage expert Lyle Bunn offers a scoring system for assessing digital signage content.

Print signage fail: Why digital is better

Mega beverage brand. Extremely poor font choice. One Pepsi advertisement turned a Japanese clothing line from "Aape" to "Rape" (visually).

Trigger an emotional response with digital signage design

A content design expert looks at the science of triggering the right responses with digital signage.

NASA visitors explore Space Shuttle Atlantis via digital signage

Interactive digital signage and video walls bring the high-flying shuttle down to Earth at Cape Canaveral.

Why digital signage content is king, Part 3

"Context is king," "results are king," "content is king," and on and on the media debate continues until everyone is blue in the face. And while "it's good to be the king," as funnyman Mel Brooks famously observed in "History...

New Google tool could have a deep impact on digital signage

Just a few days ago, Google released the beta version of its new "Web Designer" tool for authoring online ads in HTML5. Like most tools released by Google, it is available free of charge. Our staff gave it a quick spin and it didn't take long before we were able to come up with beautiful graphics enriched with 3D animation.

The unspoken truths about touch display content

First, let's start with some stats I painstakingly researched on the Internet for five minutes: The average human attention span is eight seconds. Most people who click on this article won't finish reading it. Twenty-two percent of American adults have...

Spring cleaning time: How fresh is your content?

Spring is here, and it's a great time to evaluate your digital signage messages to see if your communications are still making an impact. It's easy to get into a rut by using the same formulaic backgrounds, fonts and graphics...

Good Content: Sprint and Two West

Retail marketing firm Two West produced this award-winning piece for Sprint's in-store digital signage. It's an engaging spot, apparently modeled after a visually similar, award-winning Chipotle campaign, "Back to the Start."

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NEWS


Digital Signage Expo '14 to offer Content University seminar program

Digital Signage Expo, the international trade show and educational conference dedicated to digital signage, interactive technology and digital out-of-home networks, announced it will present an all-new Content University seminar program designed specifically to help those who are now managing and...

HTV inks digital signage content deal

HTV Networks has signed an agreement with Digichief, a provider of fully-licensed data feeds, images and video, as a distribution partner for its video series, according to an announcement from Digichief. HTV's in-house production capabilities and years of experience operating...

Digital signage content survey shows work to be done

The recent "The Good, Bad and Ugly Digital Content Survey" brings to light how well the digital out-of-home/digital signage industry is doing on digital signage content quality, according to an announcement from survey originator 5th Screen Digital Services. San Jose,...

YCD names new product head

Digital media solutions provider YCD Multimedia has named Eran Sharon as vice president of product management. Sharon will be a part of YCD's U.S.

Flypaper Go goes to Cisco Live! to showcase all-in-one digital signage software

Flypaper Studio announced that the recently introduced Flypaper Go will be on display at Cisco Live! The complete, end-to-end digital software solution will be featured on a ZIVELO kiosk at the trade show in Orlando, Fla., June 24-27. "Our content...

Digital signage art-as-a-service adds illustrations from children's books

Denmark-based Cumedin ApS announced today that ArtPlayer — a digital signage art service that displays world-famous masterpieces by Monet, Van Gogh, Renoir and more — now also displays more than one thousand HD illustrations from children's books. ArtPlayer.com has introduced...

UK's LoveContent DOOH awards taking submissions

The U.K.-based creative showcase for the digital out-of-home industry, LoveContent, has today announced its 2013 Showcase and Awards program. Working in partnership with the Outdoor Media Centre, the LoveContent team are calling for campaign submissions from creative agencies, digital network...

Scala CEO talks in-store digital design with retailers at Digital Screenmedia Symposium

Digital displays are common in today's retail space, but it takes planning to execute a design strategy. Tom Nix, CEO of the location-based media company Scala, will try to help shed some light on the topic during this week's Digital...

Visix wins Communicator, Hermes awards for digital signage content designs

The digital signage software company Visix Inc. has received four Communicator Awards and two Hermes Creative Awards for the company's interactive wayfinding and multimedia digital signage designs. According to a news release, the Communicator Awards, sanctioned and judged by the...

Seenspire looks to bring artistic element to digital signage design

Seenspire, a new player on the content services scene, hopes to put a twist on how information is presented on digital signs. According to a news release, the Belgium-based creative firm will mine news and information from respected sources, then...

SYNNEX Corp. now offering Flypaper digital signage content creation software

Flypaper Studio Inc. is now collaborating with the SYNNEX Corp.

Presentation Products acquires Presentation Media

New York City-based audiovisual design firm Presentation Products Inc. announced it has acquired Presentation Media, an audiovisual integration firm based in Fairfield, NJ. Presentation Products said the integrated team of certified designers, engineers, programmers, and technicians will combine strengths and resources.

Release 6.1 of Scala 5 digital signage software hits

Scala Inc. today launched Scala 5 Release 6.1.

Flypaper, Shuttle launch turnkey solution for digital signage content

Digital signage content creation platform provider Flypaper Studio Inc. and specialty PC firm Shuttle Computer have launched a new partnership to roll out a turnkey digital signage solution aimed at making digital signage content creation and distribution easy for even...

QA Graphics expands design services for digital menu boards

QA Graphics, an Iowa based interactive design company, announced it is expanding its digital signage capabilities to assist restaurants with their digital menu board design needs. After exhibiting at the National Restaurant Association Show 2012, QA Graphics said it is...

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