Today, nearly everything - from your car to your mobile phone to the loyalty card you scan at a cash register to sensors on devices you pick up - creates data. This data can be used to help create personalized and engaging digital signage experiences and empower decision making.
As digital place-based advertising grows in prominence, advertisers want to validate the metrics and successes of their campaigns as they have for generations with traditional media. Enter Anonymous Video Analytics.
Digital billboards, elevator displays, screens on transit the digital out-of-home (DOOH) advertising industry is emerging as one of the fastest growing areas of digital signage. This sector is also nearly recession-proof, and is predicted to continue steady growth through 2012.
TruMedia offers a solution to analyze
customer profile and behavior in key
areas within the shopping mall.
The solution provides specific
information that includes people
entering the mall & customers going
into specific areas: gender, age
group, what did they actually see
and for how long they looked.
TruMedia offers retailers a solution
to analyze customer profile and
behavior in key retail areas. The solution provides specific
information that includes the
people passing by the store and
the customers entering: gender,
age group, what did they see
and for how long they looked.
TruMedia accurately measures the
effectiveness of the digital signage
content played on screens in retail
chains, shopping malls, banks and
The solution enables to proactively
change content played in order
to deliver the right message to the
right audience at any given time.
A leading consumer goods brand wanted to improve the placement of
its products in the stores and to test the impact of category shelf vs.
end cap displays on the shoppers. The leading brand also wanted
to understand and analyze the different patterns of men shoppers
vs. women shoppers when purchasing their products.
Anonymous viewer analytics (AVA) lets signs see their audience-meaning advertisers can customize their messages and measure the results. What's more, new features in the 3rd generation IntelR CoreT processor family can cut signage operators' costs.
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Savvy advertisers now see digital signage and digital out-of-home advertising as part of their marketing mix. This new media is taking on traditional media and setting new standards for the flourishing industry.