TruMedia measuring digital signage viewership in Copenhagen Airport

Tel Aviv, Israel-based TruMedia Measurement Ltd, a provider of real-time audience measurement solutions for the retail, banking and digital signage markets, announced the launch of its Copenhagen Airport audience measurement project.

FEATURES


Analytics-driven digital merchandising in QSR drive-thrus

Dynamic signage and media expert Lyle Bunn takes a spin through analytics and merchandising in the drive-thru.

What do digital trend predictions mean for digital signage? The answer will leave you gasping.

A humorous look at the trends and technologies of the moment reveals interesting nuggets for consideration when working with interactive digital signage and the vast opportunities still on the horizon for the medium.

Microsoft snaps digital signage to create 'world's largest photo booth'

Seattle-area shoppers stumbled upon "largest photo booth in the world" over the holiday season, posting their images on 150-foot video walls at Microsoft Stores.

How do we measure the ROI?

After implementing digital signage, how do I know if I did any good?

How can big data drive digital signage?

Digital signage can help answer the value proposition of big data by driving action, sharing information and tearing down silos with data.

Settling the frontier of digital out-of-home

Digital media and dynamic signage analyst recounts key takeaways form recent events looking at the still untamed digital out-of-home landscape.

Digital signage is a game changer for advertisers

Digital signage puts marketers and other communicators in charge of when and where their messages influence consumers. This may also mean changes in the way things get done and who's responsible for those things.

Coca-Cola and Microsoft, heating up coolers with digital signage

Asia-Pacific beverage bottler Coca-Cola Amatil boosts youth appeal, sales with interactive coolers.

Like, friend or tweet: Reaching Millennials with digital signage

Millennials are, literally, the wave of the future; how can digital signage help retailers and brands reach this valuable demographic?

Digital signage takes shoppers scuba diving, rock climbing

Interactive digital signage kiosk takes potential tourists on a visit to the Philippines.

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NEWS


TruMedia launches new business intelligence platform for digital signage

TruMedia Measurement, a provider of real-time audience measurement solutions for the retail, banking and digital signage markets, has launched a new business intelligence platform that provides near real-time data for key decision makers including business trends and critical statistical information, the company announced recently.

DSE keynote breakfast panel to look at 'Big Data - Small Screen Insights'

Digital Signage Expo has scheduled a thought leadership panel keynote presentation led by LBMA head Asif Khan.

Belly opts for Moki to drive consumer-facing tablets

Cloud-based software provider Moki has announced that Belly, which it says is the country's largest customer loyalty network and marketing solution, has selected Moki's Total Control to manage, secure and analyze 11,500 customer-facing digital signage kiosk tablets that power Belly's loyalty program in more than 10,000 businesses worldwide.

Samsung demos assisted-selling kiosk, digital signage displays at NRF BIG Show

Samsung Electronics America presented its interactive retail experience at NRF 2015, highlighting a range of solutions for retail environments, from the storefront to the showroom to the loading dock, warehouse and back office.

Audience-addressable DOOH network launches on DOmedia

Advertisers can now place ads on Bulzi Media's audience-addressable DOOH network through the DOmedia buying and selling platform.

Digital signage cannabis kiosks set to ship

Medical cannabis technology company American Green Inc. is set to begin shipping its ID-verification and digital signage ad kiosks for use at the beginning of the new year in the first dozen locations, the company announced.

Edison Research joins DPAA

Research and polling firm added to ranks of digital signage advertising association.

DST webinar to look at big data and digital signage

Learn how big data can be used to help create personalized and engaging digital signage experiences and empower decision making.

New module lets digital signage 'see'

Digital signage systems can respond to gestures or vary content based on the age and gender of the viewer, using a new Human Vision Component module released by Omron, the company announced today.

Lifeline intros new DOOH platform at DSE London

Patent-pending interactive platform displays high-definition digital signage content and video advertising for brands and marketers.

InfoComm14: NEC shows off 4K, projectors, analytics

At this year's InfoComm, NEC Display Solutions rolled out the big booth, bringing a wide variety of solutions and combinations to the show floor – from a combo display/projection setup to a freestanding kiosk model to integrated analytics. The company...

NDS digital signage suite integrated with Quividi audience measurement platform

Netherlands-based Net Display Systems has announced that the latest update of the company's out-of-the-box PADS4 digital signage software includes the Quividi Automated Audience Measurement data provider.

Digital signage firms integrate audience measurement and CMS solutions

Cenique, a developer and supplier of Android-based digital signage solutions, and DISE, a developer of software for digital signage, have announced the integration of Cenique's IntelliSense Audience Measurement technology with DISE's digital signage software solution. Cenique's analytics solution, called IntelliSense1.0,...

Cinema digital signage deal expands DOOH network

Combined mall-movie theater network to be included the Nielsen Place-Based Video Report, reach light TV viewers.

Pilot finds new touchscreens increase kiosk sales

Adding touchscreens to snack-dispensing kiosks increases sales, according to a pilot by VendScreen, a Portland, Ore.-based provider of retrofit touchscreens. Touchscreen devices for ordering and making payments show a return on investment in nine months, VendScreen claims. The company's devices...

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How many people are looking at your digital signs? How long did they look at the screen? What are their demographics? Discover digital signage audience measurement tools and techniques that help marketers answer these kinds of questions.