Unlike 007's martini, digital signage and digital place-based media have brands and agencies both shaken *and* stirred, says DPB media expert Lyle Bunn.
Retailers, you have the opportunity to provide shoppers what they want, an engaging experience that empowers them and allows them to drive their own in-store experience (plus stand out in the busy Christmas crowd) with digital signage.
When it comes to a successful interactive customer experience, today's businesses must focus on finding a balance — there is often a big mismatch between a retailer's view of the customer's needs and what the customer actually wants.
Before, during and after people physically engage with screens, there are visual interactions that can hold the key to personalizing the experience while maximizing the effectiveness and ROI of the deployment.
The Internet of Everything has changed the retail landscape when it comes to the customer experience; one of the principal endpoint solutions being utilized across that landscape is digital signage.
Sky News brought real-time (and surprisingly accurate) opinion polling to the people in last week's U.K. elections — with an assist from social media and digital signage technology.
For the latest in the return of "Ask the Experts" here on Digital Signage Today, we're going to get an industry expert to offer his commentary on a question of immediacy and concern to the digital signage industry (and many others for that matter): How do we reach consumers on their phones?
Use cases for digital signage are extending far beyond just the images on screens; now organizations have the ability to create interactive and immersive digital experiences that run across multiple devices and integrate new and emerging technologies.
Digital signage firm's chief strategy officer looks at the future of interactive content and how it's being changed by everything from predictive modeling to Big Data to wearable smart tech.
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Dynamic signage and media expert Lyle Bunn takes a spin through analytics and merchandising in the drive-thru.
JCDecaux announced at a recent industry event the next stage of its digital outdoor strategy for London: It will take over what it's calling 'the world's largest bus shelter advertising concession' on Jan. 1 of next year and will start building out a network of 1,000 digital signage screens.
Clear Channel Outdoor Americas today announced it has partnered with Vistar Media, an advertising platform designed to help brands reach consumers based on their behavior in the physical world, to enhance its digital out-of-home assets with location-based audience analytics.
In-store analytics and marketing provider Walkbase and electronics and display manufacturer Samsung have announced a joint proposition to provide in-store analytics to retailers using Samsung digital signage screens.
Connectivity solutions provider D-Link has announced a 4G HDMI Wireless Module, the DWM-301, designed for interactive ordering and media streaming signage solutions to provide key data back to operators.
Signage solutions company Capital Networks Limited has entered into a reseller partnership agreement with OPTiFi Inc, a provider of anonymized metrics solutions.
Galway, Ireland-based Instillo today announced it has created an audience measurement and marketing analysis solution called Instillo Audience designed to make it easy and affordable for even small local businesses to log, analyze and optimize how they communicate with their on-site customers.
Cenique, a developer of commercial-grade Android-powered and analytics digital signage solutions, has announced the new product launches of its Intellisense2.0 Video Analytics Platform and its C610 Android Media Player, to be unveiled at InfoComm15 in Orlando, Florida.
An interactive digital signage media wall from Cineplex Digital Solutions puts the finishing touches on newly renovated concourse in Toronto's Scotia Plaza.
Iwall in shop SA, an ad-based network in shopping centers across Spain and South America, has converted to BroadSign International LLC's automated digital signage software platform, according to an announcement from the companies.
Pattison Onestop, a division of Canada's Pattison Outdoor Advertising, has partnered with zappit, a provider of mobile engagement technology for the rollout of a new mobile-enabled advertising service called Engage, the company has announced.
IntuiLab, provider of the interactive experience creation platform IntuiFace, and Quividi, the provider of automated audience measurement for digital signage, have announced the availability of a joint solution that automatically reacts to demographic and engagement statistics, on-screen selections and location-based information from users.
EYE Corp Media announced it has expanded its media portfolio with the introduction of the EYE Play digital place-based network. Powered by AMI Entertainment Network, the entertainment solutions provider for bars and restaurants, EYE Play leverages digital jukeboxes in more than 23,000 bars nationwide.
Toronto-based interactive mobile advertising solutions provider iSIGN Media Solutions Inc. and its Australian distributor and reseller, JEA Technologies, announced today that they are working with Fujitsu Australia, a provider of digital media solutions to retail, banking, transport and commercial industry segments in Australia and New Zealand.
Moving Tactics Retail Analytics is a division focused on the gathering of data from brick-and-mortar retail environments through the use of a variety of technological and digital analytical tools to determine patterns and trends that can be used to make informed business decisions for retailers.
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Tel Aviv, Israel-based TruMedia Measurement Ltd, a provider of real-time audience measurement solutions for the retail, banking and digital signage markets, announced the launch of its Copenhagen Airport audience measurement project.