Smart Malls Going Beyond Metrics

TruMedia offers a solution to analyze customer profile and behavior in key areas within the shopping mall. The solution provides specific information that includes people entering the mall & customers going into specific areas: gender, age group, what did they actually see and for how long they looked.

Type: White Paper

Sponsor: TruMedia Measurement Ltd.


Boost Signage ROI with Audience Measurement

Anonymous viewer analytics (AVA) lets signs see their audience-meaning advertisers can customize their messages and measure the results. What's more, new features in the 3rd generation IntelR CoreT processor family can cut signage operators' costs.

Type: White Paper

Sponsor: Intel Corporation


Case Study: Leading Consumer Goods Brand

A leading consumer goods brand wanted to improve the placement of its products in the stores and to test the impact of category shelf vs. end cap displays on the shoppers. The leading brand also wanted to understand and analyze the different patterns of men shoppers vs. women shoppers when purchasing their products.

Type: White Paper

Sponsor: TruMedia Measurement Ltd.


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Measuring your digital signage ROI

Digital Signage has seen a rapid increase in popularity as more and more organizations realize the value this technology can add, but simply throwing money at digital signage won't deliver the best return on your investment. Check out these guidelines for measuring digital signage ROI.

'Video Everywhere' has agencies shaken and stirred

Unlike 007's martini, digital signage and digital place-based media have brands and agencies both shaken *and* stirred, says DPB media expert Lyle Bunn.

How to make the most of your digital signage over the holidays

Retailers, you have the opportunity to provide shoppers what they want, an engaging experience that empowers them and allows them to drive their own in-store experience (plus stand out in the busy Christmas crowd) with digital signage.

ICX Symposium: How the IoT is creating responsive retail

When it comes to a successful interactive customer experience, today's businesses must focus on finding a balance — there is often a big mismatch between a retailer's view of the customer's needs and what the customer actually wants.

How visual interactions can personalize digital signage and humanize big data

Before, during and after people physically engage with screens, there are visual interactions that can hold the key to personalizing the experience while maximizing the effectiveness and ROI of the deployment.

Digital signage leading the way for retail IoT

The Internet of Everything has changed the retail landscape when it comes to the customer experience; one of the principal endpoint solutions being utilized across that landscape is digital signage.

Digital signage brings real-time opinion polling to UK election

Sky News brought real-time (and surprisingly accurate) opinion polling to the people in last week's U.K. elections — with an assist from social media and digital signage technology.

Ask the Experts: How do we bridge the smartphone gap?

For the latest in the return of "Ask the Experts" here on Digital Signage Today, we're going to get an industry expert to offer his commentary on a question of immediacy and concern to the digital signage industry (and many others for that matter): How do we reach consumers on their phones?

Taking a look at 'outside-the-box' digital signage

Use cases for digital signage are extending far beyond just the images on screens; now organizations have the ability to create interactive and immersive digital experiences that run across multiple devices and integrate new and emerging technologies.

7 keys to the future of interactive content

Digital signage firm's chief strategy officer looks at the future of interactive content and how it's being changed by everything from predictive modeling to Big Data to wearable smart tech.

Analytics-driven digital merchandising in QSR drive-thrus

Dynamic signage and media expert Lyle Bunn takes a spin through analytics and merchandising in the drive-thru.

What do digital trend predictions mean for digital signage? The answer will leave you gasping.

A humorous look at the trends and technologies of the moment reveals interesting nuggets for consideration when working with interactive digital signage and the vast opportunities still on the horizon for the medium.

Microsoft snaps digital signage to create 'world's largest photo booth'

Seattle-area shoppers stumbled upon "largest photo booth in the world" over the holiday season, posting their images on 150-foot video walls at Microsoft Stores.

How do we measure the ROI?

After implementing digital signage, how do I know if I did any good?

How can big data drive digital signage?

Digital signage can help answer the value proposition of big data by driving action, sharing information and tearing down silos with data.

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How many people are looking at your digital signs? How long did they look at the screen? What are their demographics? Discover digital signage audience measurement tools and techniques that help marketers answer these kinds of questions.

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