New module lets digital signage 'see'

Digital signage systems can respond to gestures or vary content based on the age and gender of the viewer, using a new Human Vision Component module released by Omron, the company announced today.

FEATURES


Digital signage is a game changer for advertisers

Digital signage puts marketers and other communicators in charge of when and where their messages influence consumers. This may also mean changes in the way things get done and who's responsible for those things.

Coca-Cola and Microsoft, heating up coolers with digital signage

Asia-Pacific beverage bottler Coca-Cola Amatil boosts youth appeal, sales with interactive coolers.

Like, friend or tweet: Reaching Millennials with digital signage

Millennials are, literally, the wave of the future; how can digital signage help retailers and brands reach this valuable demographic?

Digital signage takes shoppers scuba diving, rock climbing

Interactive digital signage kiosk takes potential tourists on a visit to the Philippines.

5 for March: Augmented reality madness

Augmented reality ran wild, and digital signage took its place at the table, in last month's most popular articles.

Digital signage goes under the sea at Spanish aquarium [Video]

Aquarium's digital signage dynamically updates exhibit information and measures customers' behavior and preferences.

#DSE2014: Take a look at #digitalsignage in tweets

Catch a glimpse of the social media chronicles of this year's Digital Signage Expo in Las Vegas.

NRF14: Digital signage in tweets at Retail's BIG Show

Retail and digital signage go together like birds of a Twitter at this year's National Retail Federation BIG Show.

NRF14: Selling digital signage to the sellers

Digital signage will be on display at this year's National Retail Federation BIG Show in New York City.

CETW13: Digital signage engages with 'big data,' kiosks and mobile

This year's Customer Engagement Technology World in New York City offered wide focus on reaching and converting consumers.

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NEWS


Lifeline intros new DOOH platform at DSE London

Patent-pending interactive platform displays high-definition digital signage content and video advertising for brands and marketers.

InfoComm14: NEC shows off 4K, projectors, analytics

At this year's InfoComm, NEC Display Solutions rolled out the big booth, bringing a wide variety of solutions and combinations to the show floor – from a combo display/projection setup to a freestanding kiosk model to integrated analytics. The company...

NDS digital signage suite integrated with Quividi audience measurement platform

Netherlands-based Net Display Systems has announced that the latest update of the company's out-of-the-box PADS4 digital signage software includes the Quividi Automated Audience Measurement data provider.

Digital signage firms integrate audience measurement and CMS solutions

Cenique, a developer and supplier of Android-based digital signage solutions, and DISE, a developer of software for digital signage, have announced the integration of Cenique's IntelliSense Audience Measurement technology with DISE's digital signage software solution. Cenique's analytics solution, called IntelliSense1.0,...

Cinema digital signage deal expands DOOH network

Combined mall-movie theater network to be included the Nielsen Place-Based Video Report, reach light TV viewers.

Pilot finds new touchscreens increase kiosk sales

Adding touchscreens to snack-dispensing kiosks increases sales, according to a pilot by VendScreen, a Portland, Ore.-based provider of retrofit touchscreens. Touchscreen devices for ordering and making payments show a return on investment in nine months, VendScreen claims. The company's devices...

BroadSign digital signage integrates Quividi audience measurement

BroadSign International LLC today announced that an upcoming upgrade to its cloud-based digital signage software, BroadSign X 10.3, includes integration with Quividi's audience measurement platform. BroadSign said that Quividi's is the most deployed measurement solution in the digital signage market...

Digital signage firm opens Retail Evolution Lab

Digital signage solution provider AOPEN Inc. recently announced the opening of its Retail Evolution Lab in the company's head office in Europe aimed at helping retailers find the right digital media strategy.

Posterscope deal adds geo-targeting and mobile tracking to DOOH network

Building on its earlier mobile integration agreements with Proxama and EE, out-of-home company Posterscope has announced a multicountry deal with ad company xAd to incorporate geo-targeting and mobile tracking across its DOOH network, according to Output Magazine. The deal with...

Italian transit network shifts to cloud-based digital signage platform

Grandi Stazioni S.p.A., owner of the Grandi Stazioni Media digital signage network, has converted to BroadSign International LLC's cloud-based digital signage software platform, according to an announcement from BroadSign. The company plans to extend its current portfolio of 1,100 55-inch...

T1Visions to showcase digital signage, shopping app at NRF BIG Show

Interactive technology provider T1Visions will exhibi its latest in-store retail digital signage lineup at this year's NRF BIG Show in New York City, Jan. 13 and 14, including the inTouch Retail Table complete with Ultra HD 4K touchscreen, the interactive...

EyeTech eye-tracking system on the lookout at CES

EyeTech, a provider of natural user interface technology, will showcase its AEye eye control tech at the upcoming Consumer Electronics Show in Las Vegas. NUI technologies incorporate touch, voice and gesture control into the human/machine interaction. The AEye technology consists...

Outdoor media companies bringing mobile to DOOH

Mobile-marketing solutions provider Blue Bite recently announced new rollouts with three outdoor media companies — Vector Media, Cinema Scene Marketing and Glanz.tv — that add mobile interactivity to digital signage screens in hotels, movie theaters and shopping malls. The addition...

Amscreen to showcase digital signage for HR professionals at CIPD

European digital signage provider Amscreen Digital Solutions, which helps advise businesses on how to enhance employee engagement using digital screens, announced it will exhibit at the Chartered Institute of Personnel and Development's Annual Exhibition at Manchester Central in the U.K. on Nov.

Capital Networks showcasing NFC-enabled digital signage at CETW13

Capital Networks Limited, a global provider of dynamic digital signage content creation and management software, will showcase the latest version of the Audience for Android digital signage solution — Audience for Android v2 — and integrated dynamic NFC solutions at...

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How many people are looking at your digital signs? How long did they look at the screen? What are their demographics? Discover digital signage audience measurement tools and techniques that help marketers answer these kinds of questions.