Why Realtors Need Interactive Displays

New residential construction is on the rise, and interactive touchscreens can serve as a great tool to match buyers with their dream homes.


'You want fries with that?' Why restaurants need digital menu boards

The retail food industry depends on suggestive selling, and digital signage gives deployers more control over customer engagement and the upsell.

NRF: Intel demonstrates smart shelves for retail

At NRF 2013, Intel's senior principal engineer Mary Murphy-Hoye demonstrates the company's latest smart-shelf technology.

To advertise or entertain: No longer a question of choosing one over the other

If you're one of the booming number of retailers, dealers and service facilities who have caught on to the value of in-store TV, chances are you're using it exclusively in one of two ways: to entertain your customers (maybe you...

NRF 2012: Digital in-store media called to deliver, Pt. II (Commentary)

Part II of an expert digital signage consultant's take on digital in-store media at this year's NRF Retails' BIG Show.

Will 2012 finally be the year for digital-signage-in-a-box?

For a couple of years now I've been hearing about "digital signage in a box." In other words, an everything-in-one digital signage solution that a neophyte could buy and have up and running in hours. Not only have I been...

Passing the relevance test and getting engaged

Living in a connected society means we are constantly barraged with information, and the only way to remain top of the POP is to maximize the relevance of our messaging.

New study points to need for LED signage

British entrepreneur Richard Branson, the creator of the Virgin brand, is like most other entrepreneurs in that he relies "far more on gut instinct than researching huge amounts of statistics" ("Leap: A Revolution in Creative Business Strategy" by Bob Schmetterer)....

Getting engaged with digital in-store

Digital and conventional POP share commonalities, but only digital POP delivers relevance and influence to shoppers while tracking and reporting customer engagement.

CETW: NCR's endless-aisle solution

NCR used its booth at the fall 2011 CETW to showcase its endless-aisle solution. It enables retailers to bring their e-commerce functionality into the store for use when customers want products not currently in stock.

CETW: An update to SlideBuy POP digital sign

Ron Bowers from Frank Mayer & Associates demonstrated modifications to the SlideBuy, a movable digital sign, at Customer Engagement Technology World.

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Mood Media launches location-based mobile marketing technology

Mood Media has released Mood Presence, a mobile marketing technology that utilizes its music network to connect retailers and marketers directly to consumers through smart devices — a strategy the company said can help retailers combat showrooming. According to the...

Ogilvy Digital Lab drawn to Magnetic 3D digital signage

Magnetic 3D, a global provider of autostereoscopic "glasses-free" 3-D displays and digital signage solutions, today announced that it has been selected by Ogilvy to represent glasses-free 3-D display technology in their Digital Lab in New York. According to Magnetic 3D's...

Duane Reade introduces 'Virtual Assistant'

Shoppers entering the flagship Duane Reade drugstore in Manhattan, New York, will now be greeted by the retail industry's first "virtual assistant." As described in a story from Chain Store Age, this next-generation digital signage uses holographic imaging and audio-visual...

Dutch telco calls up Scala to drive digital signage, kiosks

Scala announced today that Dutch telco giant KPN, formerly KPN Primafoon, has re-vamped its image and interior design at 105 retail stores across the Netherlands using Scala-driven digital signage. KPN wanted to transition to a more modern look and feel,...

Canadian Tire adds mobile shopping app, digital signage kiosks

According to Retail Info Systems News, 1,200-store general merchandise retailer Canadian Tire is testing both a personalized location-based mobile shopping app and an interactive digital signage kiosk capable of reading QR codes and sending instant promotions to shoppers' smartphones. The...

Digital signage, down on the farm

Grays Farm in Wokingham, Berkshire, in the south U.K. is using digital signage to promote itself and its produce. Teaming with Brian Steptoe Photography and LCD multimedia advertising screen solutions firm AllSee Technologies, the farm deployed a digital signage solution in the summer of last year.

DOOH advertising UK tool hires (Video)

U.K.-based digital marketing agency Argent Ram Media is piloting new digital signage displays for one of their major clients, a DIY tool-rental service called Hire Station. Hire Station Virtual Hire provides tool-hire, or tool-rental, facilities for several national DIY retailers...

GoGo Cast lands DOOH deal with Gulf Oil

Gulf Oil L.P. and GoGo Cast Inc., a provider in dynamic content and digital merchandising in the digital out-of-home space, recently announced that the two companies have started an in-store collaboration that called for select installations of GoGo Cast's dynamic...

Kraft's new Toblerone mobile retail concept incorporates digital signage

According to The Moodie Report, Kraft Foods World Travel Retail (KFWTR) has announced the launch of a new mobile retail concept that incorporates digital signage for its Toblerone brand. Completed at the end of 2010, the prototype unit comprises a...

NRF: HP adds digital signage to kiosks

Hewlett Packard launched its Virtual Sales Assistant kiosk this week at the National Federation's Big Show in New York City. Unlike many kiosks that sit quietly in the corner, this machine displays digital signage at eye level to tempt consumers to use the machines.

NRF: Intel shows 'Connected Store' proof-of-concept at BIG Show

Earlier this week at the National Retail Federation BIG Show in New York City, Intel Corp. unveiled its Connected Store concept, a two-story, 2,400 square-foot futuristic retail storefront equipped with the latest technology for the retail and digital-signage market segments....

Scala digital signage going to Infiniti and beyond

Scala announced today that Scala-powered interactive digital signage has been deployed in Infiniti car showrooms throughout Europe. The signage deployments aim to completely immerse customers in the Infiniti brand the instant they walk into any of the automotive manufacturer’s 27...

STRATACACHE showing at Shopper Marketing Expo

STRATACACHE announced today that it is showcasing its digital media technologies — including its integration of QR codes with digital signage — today and tomorrow at the Shopper Marketing Expo, in booth #112, at Chicago’s Navy Pier.

Wendy's franchisee's WAND digital menu boards win technology innovation award

Wendy's franchisee FourCrown recently received an FSTEC Technology Innovation Award for its complete Digital Restaurant, featuring indoor and outdoor digital menu boards from WAND Corp.   FourCrowns Digital Restaurant is comprised of WAND indoor and outdoor Digital Menu Boards and WAND NextGen POS software.

MediaTile demonstrates 4G HumanKiosk solution at CES

MediaTile today announced a breakthrough in brand-to-consumer communications using a prototype high-definition interactive display that combines live two-way video communication capabilities with simultaneous interactive promotional messages. The free-standing, second-generation prototype takes advantage of the high bandwidth wireless IP-connection from the...

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Assited Selling and Point of Decision-related articles for Digital Signage Today.