3M's booth, featuring the company's Vikuiti film, which can be cut to any shape and then serve as a projection surface.

A look at AMX's media players for the five NEC screens at its booth.

Ana Stewart and company from i-Design, who exhibited an ATM digital signage solution that could be gender-specific based on information read from the customer's bank card.

Ana Stewart and company from i-Design, who exhibited an ATM digital signage solution that could be gender-specific based on information read from the customer's bank card.

Broadsign had a massive two-story booth at the show, with meeting areas upstairs and down.

Cabitvate Networks managed to bring one of London's signature black taxis — complete with an in-cab screen — into the hall, along with two huge LED screens.

DT Research's WebDT signage system was on display at the company's well-visited booth.

Dynascan's cylindrical signs were placed throughout the hall and garnered attention. They are also getting attention outside of Screen Expo, having been recently deployed on streets in several cities in England.

EnQii's Stephen Allen points out features of the company's subscription-based content. This example was for fitness clubs.

Espirit Digital, providers of the London Underground escalator signs, showcased its SteetBright 65-inch sign, which was certainly the brightest sign in the hall.

Jason Thompson and Damian Dixon of GenR8 came from Australia to showcase the company's graphics and video for digital signage.

James Dougherty, vice president of channel development for Netkey, demonstrates the company's digital signage software to Screen Expo attendees.

Panasonic's booth was consistently busy with attendees interested in commercial-grade digital signage hardware.

Remote Media's Kevin Goldsmith opens up one of the company's 65-inch outdoor digital displays.

Attendees entering the show were greeted by Samsung's four-panel video wall and screens running HD digital signage content.

Sanyo demonstrated that water and outdoor conditions were no problem for its outdoor digital screen solution, which continued to run football content despite being soaked with water for two days.

In the Scala booth, TruMedia's audience recognition technology was able to determine the gender of the viewer at a 90 percent accuracy rate and tailor the ad accordingly. Men were presented with this Hugo Boss ad, women saw a different version.