Full-Size Transparent Digital Cooler Doors - ThruVu™

This “high-performance” Digital LCD Display replaces the entire conventional door glass with a transpar­ent display assembly that allows for normal customer viewing of the product through the glass, but with the ability to run full-motion videos / advertisements / promotions in a “see-through” manner. 

C-Stores now have a creative way to advertise and promote their products at the all important “point of purchase” stage, just as the customer is making their final beverage or product selection from the cooler. In addition, it is real estate that already exists in the crowded C-Store space but is not being effectively utilized.” 

Advertisers now have the ability to run full-HD content / videos on a single door or on all the doors within the C-Store. This allows for unique advertising opportunities by having advertisements / promotions sequence across all the Digital doors in the store or have different ads / promotions running on select doors.

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