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myAudience-Measure counts people, detects their faces, recognizes attention, gender, and age group; in other words it gathers statistical information about an audience in front of a vehicle*. Client part of myAudience-Measure SW runs on dedicated PC box with attached USB camera, performing all video analytics locally and sending to the central Reports Portal only statistical information thru permanent Internet connection. Privacy is strictly protected – no personal images are captured.

This information is available in form of exportable data and graphic diagrams describing effectiveness, attractiveness, attendance, visibility and other important vehicle's characteristics with reference to all age and gender groups of visitors and viewers. This unbiased feedback becomes a valuable input for owner/user/manager and helps to improve the strategy of vehicle's usage.

For example, manager may decide to relocate a vehicle from less popular location to location with vivid people traffic, change a vehicle's message/content to more attractive for current audience way, precisely calculate its rent based on its effectiveness in terms of actually reached audience (if vehicle is used as a leasable advertising space), and so on.

Thus, myAudience-Measure is highly effective for advertising, retail, education, and other professional domains requiring measurement of visitors' demographic and attention to any object of interest.

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* in a broad sense, term “vehicle” can stand for any object, being exhibited to a public with advertising, informational, commercial, educational or other purposes an owner/user/manager is interested to measure audience against.

Please visit our product site www.myaudience.com/measure/overview for detailed information