The most important space in your restaurant are those last three critical feet between the cashier and the customer, with the POS—and your WAND indoor/outdoor Order Confirmation Display—in between.
The inside/outside Order Confirmation Display is the “oh yeah” tool that never forgets to remind the customer to “make it a combo”, or to try the new special, to ask the customer to join the club card program, or to pay with the gift card specific to your restaurant organization.
Customers expect to have their orders to be confirmed back to them, so it makes sense to use those last three critical feet to:
Confirm the order, while simultaneously up-selling the customer
Strategically promote complimentary items (e.g.: fries or chips and a soda with that burger)
Inform the customer of new menu additions that they may enjoy
Launch calendar-specific promotions (e.g.: holiday-themed gift cards)
Capitalize on the fact that Order Confirmation Display (OCD) technology helps customers make decisions based on what is shown
The OCD has the potential to drive up the average guest check for every order, every time a customer initiates a transaction. By being influenced by store promotions, Digital Menu Boards close the deal that exists in your WAND Digital Restaurant that began as a visual conversation across the room with the Digital Menu Boards, continued as the customer closed the distance with the Digital POP Boards, and finished in those last three critical feet at the Point Of Sale.