Assisted Selling / Product Information Displays

Features, News & Blogs

UK interior decorator group to decorate its interiors with digital signage
International interior decoration group Colefax and Fowler has appointed The Digital Signage Agency to create a new digital signage network across its U.K. showrooms, according to an announcement …
March 12, 2012
Timberland brings great outdoors in-store with digital signage (Video)
Timberland recently announced that it has launched an interactive in-store shopping experience using digital signage to help shoppers discover the great outdoors with Timberland gear, technologies …
February 8, 2012
To advertise or entertain: No longer a question of choosing one over the other
If you're one of the booming number of retailers, dealers and service facilities who have caught on to the value of in-store TV, chances are you're using it exclusively in one of two ways: to …
February 3, 2012 - Ben Stagg
Ogilvy Digital Lab drawn to Magnetic 3D digital signage
Magnetic 3D, a global provider of autostereoscopic "glasses-free" 3-D displays and digital signage solutions, today announced that it has been selected by Ogilvy to represent glasses-free 3-D display …
February 1, 2012
Will 2012 finally be the year for digital-signage-in-a-box?
For a couple of years now I've been hearing about "digital signage in a box." In other words, an everything-in-one digital signage solution that a neophyte could buy and have up and running in hours …
January 9, 2012 - Don Pierson
Passing the relevance test and getting engaged
As a connected society, we are constantly barraged with information. E-mails, texts, calls, pop-ups, advertisements and conversations all vie for our limited attention most of the day. Our brains …
December 30, 2011 - Ben Stagg
New study points to need for LED signage
British entrepreneur Richard Branson, the creator of the Virgin brand, is like most other entrepreneurs in that he relies "far more on gut instinct than researching huge amounts of statistics" ("Leap …
December 9, 2011 - Barry Pearman
Getting engaged with digital in-store
When it comes to fostering engagement at the point of decision, conventional and digital point of purchase (POP) have some obvious similarities and differences. Similar to conventional POP marketing …
December 7, 2011 - Ben Stagg
Digital signage and surgical shoppers
There has been a lot of discussion this year over the rise of the "surgical shopper." This is the breed of shopper who knows exactly what they want, approach a store with laser-like precision and …
December 1, 2011 - Jose Avalos
The path to purchase evolution: digital in-store
As the path to purchase continues to evolve, information and informational transactions are the catalyst to purchase. Shoppers are better informed than ever, thanks in large part to well-executed …
November 23, 2011 - Ben Stagg