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Features, News & Blogs

Scala introduces cloud-based analytics for QSRs
Scala Inc. has unveiled its new Scala Advanced Analytics, a cloud computing-based predictive analytics application for quick-service restaurants. The application transforms market data and live third …
March 6, 2012
Netherlands 3-D DOOH firm makes Deloitte Fast50
Netherlands-based 3-D media company Zero Creative announced that it has been listed as one of the 50 fastest growing technology companies of the Netherlands. The Nijmegen-based company bills itself …
September 19, 2011
5 reasons making dPOP the new path to purchase
We're all aware of the digital revolution — most of us are a part of it. We also all know that the Internet has changed the path to purchase. Unlimited information at consumers' fingertips has …
September 13, 2011 - Ben Stagg
Mobile marketing helps advertisers and brands 'close the loop' (Commentary)
by Alex Romanov iSign Media Mobile marketing has moved far beyond SMS campaigns. Instead of risking costly settlements and struggling to time campaigns for optimal results, new mobile marketing …
August 31, 2011
Digital Signage: It’s all around us [Infographic]
Whether you call it digital signage, digital place-based media, digital out-of-home or simply DOOH, the media is all around us. Trouble is, most consumers—as well as many ad buyers and …
June 22, 2011 - Christopher Hall
MLB team using digital signage for hyperlocal branding
Major League Baseball's Arizona Diamondbacks have partnered with custom digital signage and hyperlocal advertising firm Unified Brand to promote the team's branding efforts in the area around its new …
February 3, 2011
Educating The Mobile Industry - Part 2
Just before the end of 2010 I wrote an article that appeared in Mobile Commerce Daily that introduced the mobile industry to digital signage as a mechanism for creating mobile context. The first …
January 30, 2011 - Steven Gurley