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Passing the relevance test and getting engaged
Living in a connected society means we are constantly barraged with information, and the only way to remain top of the POP is to maximize the relevance of our messaging.
 | You see a gorilla first, and you hear the strains of Phil Collins' "In the Air Tonight," and you think what is this ad all about? The viewpoint keeps pulling back, and you see more of the gorilla, just sitting there breathing, until – right … |
| A two-month digital signage campaign aimed at persuading smokers to quit draws to a close this week in Ontarioa, according to Marketing Magazine in Canada. The two-month media buy by the Heart & Stroke Foundation bypassed TV to target smokers … | |
 | If an award were given for "most generous session content" at the recent GlobalShop event, it surely would have gone to Wirespring CEO Bill Gerba for his remarkable talk on "Seven Proven Strategies for Better Digital Signage Results." The talk was … |
 | If you've ever had trouble deciding what colors look good when you're creating your digital signage content, this article is for you. And remember, once you practice enough with color in digital signage it will start to feel like second nature. The … |
| Digital Signage Expo (DSE) today announced that Shelly Palmer will keynote at its 2010 Pre-Conference Program, on Tuesday, Feb. 23, 2010, in Las Vegas. DSE's Pre-Conference Program, which already features a full day Digital Out-of-Home Advertising … | |
| In 2009 the out-of-home industry suffered right along with other media during this recession, says MediaLife. The recovery may not begin in earnest until the second half of this year, after the broadcast upfront, when fast food chains, movie studios … | |
 | This article is part one of a two-part series. Click here to read part two. Digital signage/DOOH has come of age and 2010 will be a stellar year for this industry. Even with a phenomenal 25 percent growth in a down economy in 2009, we are now … |
 | Jugular is a New York City-based advertising agency specializing in brand makeovers and brand launches. Minor edits were made by Digital Signage Today to increase relevance and specificity to digital signage. –Ed. 1. Start with a strategy. You … |
 | As 28,000 gathered in Orlando for InfoComm09, digital signage appeared as an integral element of event product displays, education, awards and networking. High value The acceleration in the use and supply of digital signage in the InfoComm community … |
 | Keith Kelsen is executive chairman of the board of The MediaTile Company and chair of the Content Committee for the Digital Signage Association. In January of 2009, I wrote the year's "Top 10 Digital Signage Trends." I thought I would revisit my … |
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Buying Customer Loyalty for a Song
Using music to enhance your store, restaurant or hotel brand, engage customers and keep them coming back.Type: White PaperSponsored by: Intava -
Screens Without Walls
Forget the conventional wisdom that says interactive innovations only click with certain customers.Type: White PaperSponsored by: Intava -
White Paper: Creating Context in Content
In a time when many other communication technologies are experiencing slow or declining growth, the market for digital signage is exploding. According to a study by InfoTrends, at the end of 2006 the …Type: White PaperSponsored by: Omnivex -
White Paper: Keys to Digital Signage Success
The age of dynamic digital signage is upon us. You won't travel very far without seeing an advertisement in a grocery store, a menu in a restaurant or a way-finding display in a hotel – all …Type: White PaperSponsored by: Omnivex -
Grand Hyatt New York Engages Guests with Omnivex Digital Signage
On July 21, 2009 – Omnivex Corporation, the premier provider of digital signage software, announced that the Grand Hyatt Hotel of New York is running its sophisticated digital signage system on …Type: Case StudySponsored by: Omnivex
