Features, News & Blogs
KioskCom/DSS: Win hearts with digital signage, minds will follow You see a gorilla first, and you hear the strains of Phil Collins' "In the Air Tonight," and you think what is this ad all about? The viewpoint keeps pulling back, and you see more of the gorilla, just sitting there breathing, until – right …
A two-month digital signage campaign aimed at persuading smokers to quit draws to a close this week in Ontarioa, according to Marketing Magazine in Canada. The two-month media buy by the Heart & Stroke Foundation bypassed TV to target smokers …
GlobalShop: Seven strategies for effective digital signage contentIf an award were given for "most generous session content" at the recent GlobalShop event, it surely would have gone to Wirespring CEO Bill Gerba for his remarkable talk on "Seven Proven Strategies for Better Digital Signage Results." The talk was …
How to decide on colors for digital signageIf you've ever had trouble deciding what colors look good when you're creating your digital signage content, this article is for you. And remember, once you practice enough with color in digital signage it will start to feel like second nature. The …
Digital Signage Expo (DSE) today announced that Shelly Palmer will keynote at its 2010 Pre-Conference Program, on Tuesday, Feb. 23, 2010, in Las Vegas. DSE's Pre-Conference Program, which already features a full day Digital Out-of-Home Advertising …
In 2009 the out-of-home industry suffered right along with other media during this recession, says MediaLife. The recovery may not begin in earnest until the second half of this year, after the broadcast upfront, when fast food chains, movie studios …
Digital signage: The top 10 trends for 2010, Part 1This article is part one of a two-part series. Click here to read part two. Digital signage/DOOH has come of age and 2010 will be a stellar year for this industry. Even with a phenomenal 25 percent growth in a down economy in 2009, we are now …
Eight ways to do creative retail advertisingJugular is a New York City-based advertising agency specializing in brand makeovers and brand launches. Minor edits were made by Digital Signage Today to increase relevance and specificity to digital signage. –Ed. 1. Start with a strategy. You …
InfoComm and digital signage: Hand in gloveAs 28,000 gathered in Orlando for InfoComm09, digital signage appeared as an integral element of event product displays, education, awards and networking. High value The acceleration in the use and supply of digital signage in the InfoComm community …
Update: Top 10 digital signage trends for 2009Keith Kelsen is executive chairman of the board of The MediaTile Company and chair of the Content Committee for the Digital Signage Association. In January of 2009, I wrote the year's "Top 10 Digital Signage Trends." I thought I would revisit my …
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