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Passing the relevance test and getting engaged
As a connected society, we are constantly barraged with information. E-mails, texts, calls, pop-ups, advertisements and conversations all vie for our limited attention most of the day. Our brains …
December 30, 2011 - Ben Stagg
KioskCom/DSS: Win hearts with digital signage, minds will follow
You see a gorilla first, and you hear the strains of Phil Collins' "In the Air Tonight," and you think what is this ad all about? The viewpoint keeps pulling back, and you see more of the gorilla …
April 13, 2010
Digital signage quitting campaign targets smokers at POS
A two-month digital signage campaign aimed at persuading smokers to quit draws to a close this week in Ontarioa, according to Marketing Magazine in Canada. The two-month media buy by the Heart & …
March 29, 2010
GlobalShop: Seven strategies for effective digital signage content
If an award were given for "most generous session content" at the recent GlobalShop event, it surely would have gone to Wirespring CEO Bill Gerba for his remarkable talk on "Seven Proven Strategies …
March 21, 2010 - James Bickers
How to decide on colors for digital signage
If you've ever had trouble deciding what colors look good when you're creating your digital signage content, this article is for you. And remember, once you practice enough with color in digital …
March 11, 2010
Digital Life, MediaBytes host Shelly Palmer to speak at DSE
Digital Signage Expo (DSE) today announced that Shelly Palmer will keynote at its 2010 Pre-Conference Program, on Tuesday, Feb. 23, 2010, in Las Vegas. DSE's Pre-Conference Program, which already …
January 12, 2010
MediaLife forecast: Out-of-home in 2010
In 2009 the out-of-home industry suffered right along with other media during this recession, says MediaLife. The recovery may not begin in earnest until the second half of this year, after the …
January 6, 2010
Digital signage: The top 10 trends for 2010, Part 1
This article is part one of a two-part series. Click here to read part two. Digital signage/DOOH has come of age and 2010 will be a stellar year for this industry. Even with a phenomenal 25 percent …
December 28, 2009 - Keith Kelsen
Eight ways to do creative retail advertising
Jugular is a New York City-based advertising agency specializing in brand makeovers and brand launches. Minor edits were made by Digital Signage Today to increase relevance and specificity to digital …
July 9, 2009
InfoComm and digital signage: Hand in glove
As 28,000 gathered in Orlando for InfoComm09, digital signage appeared as an integral element of event product displays, education, awards and networking. High value The acceleration in the use and …
June 23, 2009 - Lyle Bunn

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Featured White Papers

White Paper: Creating Context in Content
In a time when many other communication technologies are experiencing slow or declining growth, the market for digital signage is exploding. According to a study by InfoTrends, at the end of 2006 the …
Tags: Advertising, Assisted Selling/Point-of-Decision, Content Management, Customer Experience, Digital Signage Psychology, Omnivex, Software
Type: White Paper
Sponsored by: Omnivex
Screens Without Walls
Forget the conventional wisdom that says interactive innovations only click with certain customers.
Tags: Customer Experience, Digital Signage Psychology, Display Technology, Intava
Type: White Paper
Sponsored by: Intava
Buying Customer Loyalty for a Song
Using music to enhance your store, restaurant or hotel brand, engage customers and keep them coming back.
Tags: Customer Experience, Digital Signage Psychology, Intava, Interactive / Touchscreen
Type: White Paper
Sponsored by: Intava
Grand Hyatt New York Engages Guests with Omnivex Digital Signage
On July 21, 2009 – Omnivex Corporation, the premier provider of digital signage software, announced that the Grand Hyatt Hotel of New York is running its sophisticated digital signage system on …
Tags: Customer Experience, Digital Merchandising, Digital Signage Psychology, Omnivex, Software
Type: Case Study
Sponsored by: Omnivex
White Paper: Real Time in the Real World
Despite a global recession and tight credit markets, digital signage continues to grow, albeit to a more cautious tune. Purchasers have learned a great deal over the years about the medium and are …
Tags: Assisted Selling/Point-of-Decision, Content Management, Customer Experience, Digital Signage Psychology, Installation / Integration, Omnivex, Software
Type: White Paper
Sponsored by: Omnivex

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