• Woe vs. Wow

    As digital integrators we constantly have the challenge of educating clients in the booming Australian market about the benefits of digital signage and how this can have a positive impact on their …
Features, News & Blogs
Scoring content for digital signageBy Lyle Bunn Bunn Co. Digital signage hangs on one single word — "benefit" and it is content, the media presented on digital signage, that delivers this benefit once the technology infrastructure is in place. But the quality of content and the …
Digital Signage Expo, the international trade show and educational conference dedicated to digital signage, interactive technology and digital out-of-home networks, announced it will present an all-new Content University seminar program designed …
Print signage fail: Why digital is betterMega beverage brand. Extremely poor font choice. One Pepsi advertisement turned a Japanese clothing line from "Aape" to "Rape" (visually). If you haven't heard this story, you can read about it from the American Marketing Association, the Huffington …
HTV Networks has signed an agreement with Digichief, a provider of fully-licensed data feeds, images and video, as a distribution partner for its video series, according to an announcement from Digichief. HTV's in-house production capabilities and …
The recent "The Good, Bad and Ugly Digital Content Survey" brings to light how well the digital out-of-home/digital signage industry is doing on digital signage content quality, according to an announcement from survey originator 5th Screen Digital …
Trigger an emotional response with digital signage designBy Sean Matthews President, Visix So, you've written the text for your digital signage message design, decided on the layout, figured out which contrasts and colors to use for readability, and even varied font size or type to draw the eye to certain …
NASA visitors explore Space Shuttle Atlantis via digital signageThe last NASA space shuttle to fly in space has landed in a $100 million tourist attraction that also features a full payload of digital signage. The actual shuttle Atlantis is the centerpiece of "Space Shuttle Atlantis," a 90,000-square-foot …
"Context is king," "results are king," "content is king," and on and on the media debate continues until everyone is blue in the face. And while "it's good to be the king," as funnyman Mel Brooks famously observed in "History of the World Part I," …
New Google tool could have a deep impact on digital signageJust a few days ago, Google released the beta version of its new "Web Designer" tool for authoring online ads in HTML5. Like most tools released by Google, it is available free of charge. Our staff gave it a quick spin and it didn't take long before …
The unspoken truths about touch display contentFirst, let's start with some stats I painstakingly researched on the Internet for five minutes: The average human attention span is eight seconds. Most people who click on this article won't finish reading it. Twenty-two percent of American adults …
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