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Digital signage keeping score at the Super Bowl
The most watched TV show of the year will help showcase digital signage tech -- even if most won't realize it.
 | When it comes to fostering engagement at the point of decision, conventional and digital point of purchase (POP) have some obvious similarities and differences. Similar to conventional POP marketing material, content is delivered to the shopper at … |
 | A lot of smart people are saying that Digital Signage will grow more than 20 percent in the next four years. A recent report by ABI Research reinforces this, by estimating that the industry netted $1.3B in 2010 and will grow to $4.5B by 2016. Jose … |
 | Getting a handle on the real size of the digital signage (DS) industry is a challenge. Most analysts focus on specific geographic areas or niche sectors, making it hard to get comparable data on a global basis. Another complication: in most markets … |
 | Since the mid-1990s when digital displays were first introduced, they have become a vital strategic asset for retailers and are now considered the most effective form of in-store promotion. However, the challenge for today's retailers is the … |
| An estimated 111 million Americans watched last year's Super Bowl, and there's a good chance that number will go up again this year — just as it did last year. And while most people will — obviously — be focused on the game on the … |
| Organizers of the Customer Engagement Technology World trade show recently announced that Brian Solis, author on new media and principal at Altimeter Group, will deliver the the opening keynote, "Engage or Die: The Experience Layer," at this year's … | |
 | By Jennifer Bolt SVP, Chief Strategy Officer, rVue Inc. It's happened to most networks at one point or another. Your network was selected for an early media plan or RFP, but never made the media buy. Here are the five most likely reasons why this … |
 | Montréal Tourism center in Canada didn't want to be just another boring visitor center stocked with pamphlets and photos. Instead, it set out to create an interactive experience to wow visitors, said Éric Fournier, general manager of … |
 | By Alex Romanov President and CEO, iSIGN Media Digital signage looks set to reach a critical mass in 2012, becoming a commonplace marketing must, not just in large public venues and meeting places but in many smaller arenas as well; from inside … |
 | Former President Bill Clinton is set to deliver the keynote address Monday at the National Retail Federation's Big Show, held once again at the Jacob K. Javits Convention Center in New York. He'll describe the challenges of globalization, while … |
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Digital Signage: Frequently Asked Questions
Digital signage can be complex — but knowing the basics can make it a lot simpler to navigate. Here are the most frequently asked questions about dynamic digital signage — a quick …Type: GuideSource: DigitalSignageToday.com -
Digital Signage as a Service Explained
Co-founder and CEO of Remote Media Group Jason Cremins, pioneer of Digital Posters and the award winning Software-as-a-Service (SaaS) Digital Signage solution 'signagelive'explains digital signage in …Type: WebinarSource: Remote Media
