Features, News & Blogs
Return on investment or ROI for a typical digital signage project can be difficult if not impossible to define. I have seen some studies suggest that a 10-15 percent sales lift should be possible, indicating that "advertised items" will probably …
7 key trends in digital signage (Commentary)By Lyle Bunn BUNN Co. Most of the trends in digital signage are positive, pointing to the ongoing success and value of this dynamic place-based media. Others point to failure and the challenges inherent in the growing industry. Seven trends in …
Despite their industry's embrace of digital signage, a majority of business leaders in the retail financial services sector are only marginally happy with the technology. So concludes The Ryan Report, which surveyed retailing and marketing …
When the Philadelphia-based supermarket chain The Fresh Grocer opened its first New Jersey store, near the campus of Rutgers University, it wanted to upgrade the shopping experience while retaining the "fresh, marketplace" appearance of its other …
Two new clients — the Tickethour Group and BrandScreen Interactive — have turned to the BuddyBuy social media incentives platform to create and deliver promotional campaigns through channels such as Facebook, Twitter, Google+ and …
European digital media network owner Amscreen has partnered with audience measurement firm Quividi to use Qividi's face-tracking technology for audience measurement. According to a news release, Amscreen, which claims an audience of more than 50 …
Generating ROI with hybrid digital signage kiosks (Commentary)By Dean Sanders Director of Industry Sales, Zebra Technologies All signs point to continued growth of the kiosk marketplace. Concurrently, the digital signage market appears to be growing. In the fall of 2011, Global Industry Analysts Inc., …
LOUISVILLE, KY. — Digital Signage Today, the daily news and information portal devoted to the digital signage industry, has just published the 2012 edition of its report "Digital Signage ROI: Finding the return on investment for digital …
While The National Retail Federation (better known as NRF) celebrated its 101st birthday this past week, I made my very first trip to retail's Big Show. As a newbie to the NRF's Big Show, it's difficult for me to say that this was digital signage's …
A lot of smart people are saying that Digital Signage will grow more than 20 percent in the next four years. A recent report by ABI Research reinforces this, by estimating that the industry netted $1.3B in 2010 and will grow to $4.5B by 2016. Jose …
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