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To advertise or entertain: No longer a question of choosing one over the other
If you're one of the booming number of retailers, dealers and service facilities who have caught on to the value of in-store TV, chances are you're using it exclusively in one of two ways: to …
February 3, 2012 - Ben Stagg
Ogilvy Digital Lab drawn to Magnetic 3D digital signage
Magnetic 3D, a global provider of autostereoscopic "glasses-free" 3-D displays and digital signage solutions, today announced that it has been selected by Ogilvy to represent glasses-free 3-D display …
February 1, 2012
NRF 2012: Digital in-store media called to deliver, Pt. II (Commentary)
By Lyle Bunn Dynamic Media Consultant BUNN Co. **This two-part summary of the National Retail Federation January 2012 "Retail's BIG Show" trade show and conference is through the lens of the value …
January 30, 2012
Will 2012 finally be the year for digital-signage-in-a-box?
For a couple of years now I've been hearing about "digital signage in a box." In other words, an everything-in-one digital signage solution that a neophyte could buy and have up and running in hours …
January 9, 2012 - Don Pierson
Passing the relevance test and getting engaged
As a connected society, we are constantly barraged with information. E-mails, texts, calls, pop-ups, advertisements and conversations all vie for our limited attention most of the day. Our brains …
December 30, 2011 - Ben Stagg
New study points to need for LED signage
British entrepreneur Richard Branson, the creator of the Virgin brand, is like most other entrepreneurs in that he relies "far more on gut instinct than researching huge amounts of statistics" ("Leap …
December 9, 2011 - Barry Pearman
Getting engaged with digital in-store
When it comes to fostering engagement at the point of decision, conventional and digital point of purchase (POP) have some obvious similarities and differences. Similar to conventional POP marketing …
December 7, 2011 - Ben Stagg
The path to purchase evolution: digital in-store
As the path to purchase continues to evolve, information and informational transactions are the catalyst to purchase. Shoppers are better informed than ever, thanks in large part to well-executed …
November 23, 2011 - Ben Stagg
Bridging the communication gap with technology
As we look ahead to 2012 and as multichannel paths to purchase grow in popularity and use, we consider how technology, specifically digital in-store technology, is working to bridge the communication …
October 26, 2011 - Ben Stagg
The importance of hyper-relevance: Seasonal messaging
The holiday season is quickly approaching — which means seasonal retail and brand messaging is already here. Digital signage is the perfect venue for these hyper-relevant, constantly updated …
October 11, 2011 - Ben Stagg