The definition of an "impression" is changing — take a look behind the scenes of ad buying, audience measurement and data analysis to learn just what the numbers mean, and how to generate them.
Digital Signage Experts Group expands course offerings
The Digital Signage Experts Group is expanding on its popular Digital Signage Certified Experts program, getting more granular and exploring in depth the technical aspects of the sector.
OVAB now DPAA: leveraging new name to pursue new opportunities
Bill Collins, principal at DecisionPoint Media Insights in Cincinnati, recently talked to DPAA board chair Mike DiFranza and DPAA president Suzanne La Forgia about the former OVAB's rebranding effort.
Case Study:C-store signage network focuses on scalability, measurement A digital signage network serving convenience stores needed a software solution that could accommodate a growing number of screens — all of which need different content.