Retail is a fertile ground for new technology, and digital signage is changing the way retailers market themselves. Large-screen displays at the point of decision educate customers and move them into higher-end products; small screens throughout the store allow merchandisers to differentiate their offerings; and a holistic digital approach to in-store experience design allows for a new world of branding possibilities.
Interactive retail screen media's personalized future, Pt. II
In this two-parter from digital screen media consultant Bill Collins, DST takes a look at how the MIT Media Lab's “Glass Infrastructure” points to the personalized future of interactive retail screen media.
Retail digital signage coming of age
Retailers are beginning to recognize and reap the benefits of using digital displays to influence shopper decisions.
Digital signage gone country
Digital signage usually brings to mind Times Square, not the town square, but it's looking like it's headed that way too.
Case Study:1-2-1VIEW powers DynaScan screens in Spanish malls
1-2-1VIEW’s Linux-based system is at the heart of a large-scale installation of digital signage in over 10 shopping malls across Spain, including the Canary Islands.
Case Study:EnQii brings digital signage at retail to Dillard's The popular department store deployed EnQii software into custom-made enclosures aimed at improving customer experience through digital merchandising.
Case Study:NEC cooks up digital signage in GE kitchen design center GE wanted to complement its NYC-themed Monogram Kitchen Center using a sophisticated digital signage system to educate and entertain showroom guests. NEC brought the main course.
Case Study:C-store signage network focuses on scalability, measurement A digital signage network serving convenience stores needed a software solution that could accommodate a growing number of screens — all of which need different content.
