Feb. 7, 2011
MONTREAL — Jan. 20, 2011 — X2O Media, a full-service provider of software, network management, and content services for professional digital signage applications, and Mediavation, a provider of print and electronic advertising, branding, and creative services, today announced that their digital signage deployment at Canadian retailer Mark’s Work Wearhouse has earned a 2010 DIGI Award. Now in their sixth year, the DIGI Awards represent the only industry award program that recognizes the outstanding integrators, content providers, and product manufacturers focusing on digital signage. The awards are selected and presented by Digital Signage Magazine and The Digital Signage Group.
“The DIGI Awards have grown every year, as have the creativity and diversity we see demonstrated by award winners in the use of digital visual communication,” said David Keene, Executive Editor of Digital Signage Magazine and chair of the judges committee for the DIGI Awards. “The work that X2O Media’s Creative Services team and Mediavation did with Mark’s Work Wearhouse illustrates how engaging and entertaining digital signage content can serve as a highly effective informational sales tool.”
X2O Media worked with Mediavation, one of Mark’s Work Wearhouse’s ad agencies, to bring to life the agency’s creative concept of presenting product innovations as part of a dynamic “faux newscast.” This concept is complete with faux news anchors and weather presenter, catchy over-the-shoulder stills and video, crawls, graphics, and branding elements, all against the backdrop of a faux news studio.
Shoppers entering the store see on-screen video that engages them with the professional look of a major news network and serious news presenters. However, it communicates product information and innovation with comic imagery, including graphics, branding elements, and images delivered by X2O, and humorous crawl script, developed by Mediavation. X2O Media staff combined their experience in graphics and in news broadcast production to give the whole presentation a newsy feel with a fun approach.
“The DIGI Awards honor excellence in digital signage technology, creativity, and innovation, and we’re proud to have earned this distinction for our creative services work,” said X2O Media President and CEO David Wilkins. “This award is particularly meaningful to us, as it is judged by our peers within the digital signage market.”
“Mediavation was proud to have X2O as one of our partners in the execution of the vision developed for Mark’s Work Wearhouse,” said Joseph Levy, President of Mediavation. “To win this special award and be recognized by our peers and the industry, while doing what we love is a great honor.”
X2O Media’s content creation services include concept design, graphics design, and repurposing of existing branding assets to best fit the digital signage medium. X2O’s Creative Services team has created graphics for events such as the U.S. presidential elections, the Super Bowl, Euro Cup soccer, and Canadian national elections, among many other events, and its innovative approaches and design excellence have earned the team numerous prestigious industry awards including Broadcast Design Association (BDA) awards (U.S.) for its election graphics work, as well as design awards from Omni Intermedia Awards.
More information about X2O Media is available at www.x2omedia.com.