Eden Prairie, Minnesota - March, 2011. WAND Corporation's Creative Team was honored with the Bronze Award in the Food & Beverage category when the Digital Signage Expo® (DSE) announced the winners of its independently judged Digital Content Awards for 2012. WAND was recognized for content it created for the Smashburger Corporate Digital Menu Board (DMB) Initiative. This is the second year in a row WAND has received the Digital Content Award, and the third award their Creative Department has won in the last 12 months.
More than 200 industry luminaries gathered in a Caesar's Palace ballroom on Wednesday evening, March 7, to celebrate the winners of the Content Awards, presented in nine categories from a field of 83 entrants representing eight countries.
WAND's latest award-winning content was created for Smashburger and highlighted the concept's cooked-to-order burgers and other menu items. The content blends high-definition video and animated images to feature product attributes and coincides with new product and nutritional integrations.
"We are thrilled when our creative department receives acknowledgement from their peers," said Rick Engels, Vice President of Business Development at WAND. "We realize a great deal of satisfaction when our customers tell us the content our team generates engages guests and impacts sales. But it's also nice to have their abilities formerly recognized."
"Our content is successful because we focus exclusively on Fast Casual and Quick Service Restaurants," Engels continued. "This gives us the expertise to understand not only what works from a design standpoint, but also in terms of what, where, and when specific content should be placed on the DMBs to generate the greatest guest engagement."
The WAND Digital implementation allows for management of content, pricing and nutritional information while increasing sales by upselling and promoting items through the flexibility of day-part scheduling. WAND Corporation sells indoor and outdoor DMBs, digital point of purchase (POP) board solutions, and indoor and outdoor order confirmation displays.