Hershey's® Chocolate World® Attraction Shares Happiness through a Unique and Immersive Digital Experience

Oct. 15, 2012

HERSHEY, Pa., Oct. 9, 2012 Hershey’s Chocolate World Attraction is sharing happiness, spreading love and sending smiles with a brand new visitor experience at their Hershey, Pennsylvania location.

The newly designed and deployed interactive Hershey’s Kisses Brand wall is a full integration of gesture-based interactivity with 3D high definition media in an exciting, brand-centric and message appropriate visitor experience. 

The digital experience, which serves as an entrance to the newly redesigned Hershey’s Kisses Brand retail space, invites visitors to approach the wall, access the Hershey’s Kisses Brand factory virtually with a hand gesture and then interact with the highly-regarded Hershey’s Kisses Brand factory commercial. The user gestures to control a catapult that then directs an animated Hershey’s Kisses Brand Chocolate through the air and into one of three possible openings. Upon a successful toss, the user is congratulated and rewarded with one of three affirmations based on the accuracy of their throw.  Then, an onscreen celebration ensues! 

The experience has been wildly popular with visitors and a focal point of the retail environment at Hershey’s Chocolate World Attraction. The application was designed to delight and entertain visitors of all ages, and to reinforce the whimsical nature of the brand. 

To bring the experience to life, The Hershey Company chose Nanonation™, a Lincoln, NE based enterprise software and solutions developer. The visually intense media experience utilizes the Microsoft Kinect API (application programming interface) to allow visitors to interface with the video wall without touch, but instead with gesture. The custom application was integrated with a high-powered Dell® desktop computer, 4 NEC 46” video wall panels, a directed audio system, Microsoft Kinect hardware, and a software API package to complement and round out the deployment. 

In the end, the use of quality digital signage software and hardware, paired with the new capabilities of the Microsoft Kinect device, allowed Hershey’s Chocolate World Attraction to deliver a brand-focused, immersive custom visitor experience. This new approach to visitor engagement through the use of technology has resulted in increased visitor traffic to this new and dynamic retail area within Hershey’s Chocolate World Attraction and increased visibility of the Hershey’s Kisses Brand.

Companies: Nanonation

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