59-Site QSR Franchisee Is Now Over 50 Percent Digital

Oct. 7, 2010

Eden Prairie, Minnesota-October 6, 2010.

A Minnesota-based QSR franchisee now has over 30 of their 59 sites running indoor and outdoor Digital Menu Boards. This makes the odds over 50-50 of visiting one of their restaurants and experiencing Digital Menu Boards. This widespread adoption of Digital Menu Boards amounts to what is believed to be the largest use of indoor and outdoor Digital Menu Board technology by any single QSR franchisee. In addition to their seven existing sites, 25 more sites were recently deployed by WAND.

QSR operations are always searching for ways to improve restaurant operations and encourage return trips to the counter through the use of restaurant technology. WAND was recently recognized for their development of innovative Digital Menu Board technology by both Nation’s Restaurant News, at the annual Foodservice Technology Conference, and by QSR Magazine. “When Digital Menu Board technology came into the market several years ago, many QSR operators were eager to test the technology.  We now see major QSR brands planning for system wide deployments.” said Greg Perrill, COO WAND Corporation.

WAND Digital Menu Boards allow QSR operators complete control over the high-definition content displayed to their customers. They can schedule content to rotate on a playlists, controlling which items are promoted during specific times of the day. Changes to pricing and content can be made remotely, in real-time and pushed down to all store locations. Also, the use of WAND Digital Menu Boards has proven to increase customer satisfaction, decrease perceived wait times and create sales lift.

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