Digital signage deployments growing

April 16, 2012

Deployments of digital signage will increase by 12.6 percent this year, according to an IHS iSuppli Signage and Professional Displays report from information and analysis provider IHS.

Shipments of signage and professional displays in 2012 are projected to reach 17.3 million units, up from 15.4 million units last year and 13.5 million units in 2010. Deliveries in the fourth quarter of 2011 alone — the latest period for which full figures are available — amounted to some 4.3 million units worth an estimated $3.8 billion. The market will continue to see solid expansion in years to come, with total shipments hitting 25.8 million units by 2016.

Growth in digital signage comes mainly from its proliferation in installations for commercial markets such as the retail and hospitality industries, and also in public areas such as sports venues. Likewise aiding industry expansion are the rapidly decreasing prices of LCD displays in 40-, 42- and 46-inch sizes, as well as advances in technology related to super-narrow bezel video walls, interactive touch screens and high-brightness outdoor displays, IHS iSuppli has determined.

Among the markets where digital signage and professional displays are most often employed, the three highest-performing segments last year were retail, hospitality/healthcare and government/corporate; the same is expected for 2012.

Read more about trends in digital signage.

Topics: Trends / Statistics

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