Zoom Media, Network A partner to bring actions sports content to DOOH networks

 
April 17, 2014

Zoom Media & Marketing, a targeted lifestyle media company, has announced a content partnership with Network A, a growing action sports and adventure network, to align original action sports content to more than 48 million viewers monthly.

The relationship will allow Network A programming to reach video screens across ZoomSocial, a network of more than 2,000 bar and nightlife destinations in more than 45 DMAs, as well as ZoomFitness, a network of more than 2,300 health clubs. Additionally, Zoom and Network A will work together to offer brand partners new branded video packages distributed across Zoom digital screens and Network A social and mobile outlets.

"This partnership allows us to share exciting and relevant content with our patrons in both the nightlife and fitness environments," said Patrick West, Zoom's EVP of creative services, in the announcement. "Network A's action sports programming is a great way to engage the socially and physically active 18-34 audience in environments where they are living life on their own terms."

Network A action sports programming includes original and branded snow, ski, surf, skate, moto, drift and BMX content. Multiple original and branded series, including "Tuerck'd," showcasing Formula Drift drifter Ryan Tuerck; a new series in development, "Garage Tours," where Formula Drift driver Chris Forsberg introduces viewers to the lives of drift, rally, NASCAR and other car fanatics' garages; and "Alana: Surfer Girl," which follows the journey of ASP World Championship tour competitor, 2014 Forbes 30 under 30: Sports and Sports Illustrated swimsuit model, Alana Blanchard, will be made available.

"Zoom Media's distribution network extends Network A's consumer reach beyond the premier digital experience," said Frank Kavilanz, general manager of partnerships and revenue for Bedrocket, parent company of Network A. "In addition to providing original content, we're also looking forward to working with Zoom to align brand partners with unique opportunities to reach this targeted audience."


Topics: Advertising , Content , DOOH Advertising


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