Zoom Media inks DOOH deal with health club chain

Jan. 11, 2013

Fitness digital media company Zoom Media & Marketing has announced an exclusive long-term media and advertising agreement with Town Sports International, owner and operator of health clubs in the Northeast and Mid-Atlantic regions of the U.S.

Per the agreement, TSI has appointed Zoom Media Corp. as its exclusive representative for all advertising placed within TSI health clubs, including digital signage, static billboards, television programming, overhead sound and product sampling. Zoom said it will leverage its ClubCom digital media platform to broadcast customized digital entertainment and advertising across TSI's 157 health clubs in the U.S., reaching more than 520,000 members on a regular basis.

"We have worked with ClubCom's digital media platforms since 2001, and we are excited about expanding Zoom's integrated services to further enhance our member experience with customized entertainment, education and promotional programming," said Bob Giardina, president and CEO of Town Sports International, in the announcement.

Zoom Chairman and CEO François de Gaspé Beaubien said his company is looking forward to working with TSI "to deliver integrated and innovative solutions for our advertising partners across the Northeast corridor of the United States, including New York City."

"We're committed to building engaged relationships between our advertisers and TSI's invaluable membership base," he said.

Read more about digital out-pf-home advertising.

Topics: Advertising , DOOH Advertising , Networks

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