YCD fuels digital signage for Diesel

May 22, 2012

YCD Multimedia, a global provider of smart digital media solutions to the retail business world, announced that Diesel, designers of high-end, ready-to-wear fashion apparel, has selected YCD's high-impact MuVi Wall solution to manage and control a six-screen video wall at Diesel's flagship store on Fifth Avenue in New York City.

Mounted on the landing of the second floor, the two-by-three video wall is used to display Diesel's newest collections and campaigns. Visible from the first floor, the large video wall, made up of 55-inch NEC Display Solutions displays, helps engage customers and improve in-store traffic flow, according to the release.

YCD|Platform, YCD's content management system, is used to manage a single-screen wayfinding display at the first floor entrance to help customers navigate the store and locate specific merchandise.

The content displayed on the screens is created by Diesel and configured with the help of YCD's creative services team. All updates are managed directly by Diesel and are updated through YCD|Platform in coordination with new seasonal campaigns or product promotions.

This new installation in NYC joins another YCD/Diesel collaboration, on Market Street, San Francisco's main retail thoroughfare. In order to test content and promote a new seasonal clothing line, YCD's MuVi Wall was also installed in Diesel's NYC headquarters.

"The video wall at Diesel's flagship store creates an ambient shopping experience that keeps the customer engaged, while also strengthening the brand message," said Daniele Minestrini, Diesel's head of interior design in New York City, in the release. "It's obvious that dynamic video content with high graphical quality resonates more with a customer than traditional print signage, and therefore digital signage is the best means of high-impact communications with shoppers. Diesel plans to incorporate YCD's digital marketing platform into future retail locations throughout the U.S."

The installation at Diesel's flagship store in NYC is a good example of how digital signage helps engage shoppers and enhances the flow of store traffic, said YCD Multimedia CEO Noam Levavi.

"Merchandise spread throughout the store, specifically in harder to find areas, now becomes more accessible," Levavi said.

Read more about retail digital signage.

Topics: Retail , Wayfinding

Companies: NEC Display Solutions , YCD Multimedia

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