Aug. 15, 2012
Fast casual restaurant chain Salsarita's Fresh Cantina has picked WAND Corp. as the exclusive supplier of digital menu boards for its restaurants, according to an announcement from WAND. Salsarita's has installed WAND digital menu board technology at nearly half of its 80 locations, and plans to have digital menu boards in nearly all stores within 24 months.
"We needed a digital partner whose creative vision was equal to our vision for the Salsarita's brand," said Salsarita's President and COO Larry Reinstein. "The full-motion, high-impact content that WAND's creative team designed grabbed us the moment we saw it — so we knew it would engage our guests. WAND's analytics gives us the ability to show if a featured item is influencing purchase behavior. By closely monitoring sales of the featured product, we can work with WAND's creative team and the WAND digital application to adjust the content and its placement on the board until we achieve the desired results."
WAND Digital is a Web-based digital content management system that allows new content to be uploaded by WAND Creative Services using WAND TRM and provides the ability for it to be instantly deployed by store, market or chain-wide. It also features automated advanced dayparting, automated menu scheduling and 100-percent compliance of content across multiple locations.
Read more about digital menu boards.