U.K.-based shopping mall OOH media owner Limited Space has partnered with Volvic for the launch of the mineral water and juice bottler's new "Juiced" range, deploying an interactive digital signage video wall at the Bluewater Shopping Centre in Kent.
The video wall features an interactive digital billboard game to encourage shoppers to "Get Juiced for the chance to win refreshing prizes!" Limited Space's Bluewater Showcase interactive digital screen allows shoppers to interact with the campaign and earn their own free bottle of Volvic Juiced as well as bigger prizes, the company said.
Shoppers are instructed to squash as many falling apples as possible in 60 seconds. Each fruit splat then fills an on-screen bottle with apple juice, with brand ambassadors on-hand to reward players with a bottle of their own post-game.
Limited Space Sales Director Romain Greze said on the company website that "Limited Space remains committed to investing in the latest digital OOH technology to ensure our products are both cutting edge and effective. As part of this investment we have installed Hummingbird, the latest development in infrared touch and gesture based interaction. Hummingbird is a laser scanner that creates an infrared film in front of the screen that once broken allows us to create full multitouch capabilities across the entire 165-inch screen without detracting from the 4K (Ultra HD) picture quality. When combined with zonal sound, transparent LCD reveal screen and the creativity of the Volvic campaign, this is the perfect showcase to demonstrate this technology".
The experiential game was created by Kinetic Fuel, Frank PR and Grand Visual, with creative direction from Y&R, the company said.
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