Veterinary DOOH network updates CMS, aims for 5K screens

April 29, 2014

Veterinary DOOH network PetCARE TV LLC has converted its network of 1,750 screens to BroadSign International LLC's digital signage software platform, according to an announcement from BroadSign. The health care network plans to be situated in 5,000 locations by 2016.

Founded in the early 1990's, PetCARE TV operates 32- to 42-inch digital signage screens in the waiting rooms of veterinarian offices and holds close to a 100-percent market share within the vertical, BroadSign said.

The network's audience of more than 1.5 million viewers per month is exposed to 40 minutes of educational content per hour, reducing perceived wait time and informing viewers of the procedures and services offered by the veterinarian. The remaining 20 minutes are set for advertising by big box retailers, pharmaceutical companies and brands for packaged goods such as cat litter and dog food. Doctors running PetCARE TV's eight-hour content loop are able to customize it as desired.

"PetCARE TV is the product of two separate networks that were running on different software platforms, which created a huge headache," PetCARE TV President Kim Sarubbi said in the announcement. "BroadSign allowed us to migrate to one platform, and its software possesses all the features and benefits we were looking for. It was a real win-win situation."

BroadSign features used by PetCARE TV include monitoring to ensure screens are consistently on and reporting to assist in the fulfillment of ad-buy contracts.

Topics: Content Management , DOOH Advertising , Healthcare / Hospitals , Software

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