Feb. 19, 2014
Market Thyme and Market Creations, two fast casuals based in Chicago, have completed digital upgrade projects that included an installation of dynamic digital menu boards across all locations, according to a company press release.
As one of the fastest growing segment in the foodservice industry, fast casuals appeal to young professionals who are digitally connected and gravitate toward a contemporary lifestyle, said Jeffrey Chang, managing director at Market Creations.
"With this digital upgrade to our locations we hope to provide an enjoyable dining experience by creating an atmosphere that stimulates our guests through sight, sound and of course taste," he said.
The centerpiece of this project was Mvix digital signage screens, menu boards and dynamic video displays installed across all locations in Chicago and Cleveland. The use of large-panel digital screens to display content such as menu information in place of traditional paper menus and signboards, enables dynamic content updates keeping the menu information fresh and relevant to ever-changing food items being served.
"We manually change them daily for our specials for that particular day. It enhances the 'professional' image of our restaurants. Mvix signage systems offer the best value, and have remarkable customer reviews. These systems have performed flawlessly and exactly as I expected," Chang said.
Featuring a wide cuisine variety, from paninis to sushi, the dynamic menu board systems are managed remotely from the corporate office located in downtown Chicago, Chang said.
"Mvix has been a perfect partner during this project. These systems allow us to update our menu boards not only every day to display daily specials, but multiple times during the day automatically, allowing them to switch from breakfast to lunch or highlight new menu items/specials," Chang said. "Their technical support team was by far one of the best ones we have dealt across any of our technology vendors. It's a solid company, with a versatile yet robust product. I think they are the game changers."