Global digital media consultancy OpenEye has completed a multimillion dollar, full rebranding initiative — including digital signage — for one of the 25 largest retail banks in the U.S., the company said in an announcement. OpenEye also is working to expand the digital merchandising program for the bank's U.K. entity.
OpenEye upgraded more than 700 branch locations with 1,500 digital displays to create a dynamic, modern environment, including a digital merchandising program that allows the bank to communicate more frequently and effectively with its customers. The program was designed and implemented by OpenEye to allow the bank to display a variety of dynamic marketing messages, such as real-time rate information, localized offers and core product information.
"We look at the relationships banks have with their customers and the means in which they communicate with them to create and position a digital merchandising program," Bryan Meszaros, OpenEye managing partner, said in the announcement. "The goal was to allow the bank to maximize the impact of their marketing messages and help increase customers' awareness around new product offerings."
More banks are turning to digital as they explore ways to upgrade their in-branch marketing and boost engagement with customers, Meszaros said. "Digital technologies have brought a major shift in consumer banking behavior. Brick-and-mortar branches will need to leverage the latest technologies to offer a personalized banking experience if they want to secure their place in the future."