Tightrope digital signage helps Army with soldier retention

Nov. 23, 2009 | by Bill Yackey

Government Video reports today that a new digital signage installation for the Colorado National Guard is being touted as a way to improve solider retention by promoting career opportunities within the Guard, in addition to its purpose of improving communication among armories.

The project was a joint effort between Tightrope and members of the National Guard's IT and recruiting departments. One screen was placed in each armory and runs content promoting job openings, as well as news, videos and motivational information.

One of the challenges of installing the digital signage system was that it could not run on the National Guard's existing IT infrastructure because of the sensitive nature of the information already on the network. The team instead used the Verizon Express Network wireless data services, making the installation a cellular digital signage network.

The Guard used the Tightrope Carousel Pro server and 14 Carousel Solo 220 players, which are connected to the network via a Verizon Air Card. It also uses 42-inch Sharp 42SB45U LCD screens.

OC Edward Tuholske, Marketing NCO, told Government Video:

The response to the digital signage system has been 100 percent positive. We are getting more and more requests from our commanding officers to add extra information to the digital signs because they see that more effective communication is improving the morale of our soldiers. Everything we have heard so far indicates that the signage system is improving soldier re-enlistment.

Topics: Government

Companies: Tightrope Media Systems

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