Tellystream digital signage replaces commercials with internal ads on consumer-grade TVs

April 8, 2014

Norway-based Greenflow AS announced its Tellystream digital signage software enables end-users to remotely control multiple TV screens in order to display their own content during game breaks or when no relevant sports events are on. Restaurants or bars, for example, can use these time slots to advertise events, menu specials or other information to boost sales, the company said.

Tellystream is a software-only digital signage solution that supports all Samsung TVs with AllShare since 2010 (starting from the C-series), the company said. It interfaces directly with Samsung consumer-grade TVs over a local network needing no additional hardware. Designed for companies, pubs, sports bars, hotels, shops and more, Tellystream is intended to allow customers to reach their target audience with the right content in near real-time — at a very low cost and with no technical expertise required, the company said.

"With this new feature Tellystream is addressing pubs, hotels and bars that already show live TV," co-founder Carsten Lehbrink said in the announcement. "It is very compelling to leverage new or existing Samsung screens and combine TV and advertising to engage your audience even further."

The software uses a touch-enabled user interface to build content streams from images and Web pages, supports transition effects and updated Web pages in near real-time. Content can be created with Powerpoint or Keynote or imported as images. A click toggles between the content stream and live TV for each screen individually.

Tellystream, which the company intends to lower the barrier to entry into digital signage by interfacing directly to Samsung consumer TVs or Raspberry Pis over a local LAN or Wi-Fi network, is available for a one-time fee of $129. The company also offers a free trial version.

Topics: Cloud-Based Digital Signage , Content Management , Restaurants , Software

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