Tabletop touchscreens taking orders at Buffalo Wild Wings

March 6, 2014

Tabletop touchscreens will soon allow guests at Buffalo Wild Wings to order food, request songs and television programming, play games and pay their bills without leaving their table, thanks to the chain's partnership with NTN Buzztime. Buffalo Wild Wings will deploy the company's tablet-based entertainment platform to all of its North American restaurant locations by the end of 2015, according to a company press release.

The 7-inch Samsung Galaxy touchscreen tablets are preloaded with games and music options, offering a mix of complimentary and paid content that enable multiplayer, multilocation gaming; guests may play popular trivia and poker games against other individuals, another table or even other restaurant locations.

The Guest Experience Wingman feature allows guests to send an alert to their servers with predefined requests, including questions on how to use their Buzztime tablet, set up a Blazin' wing challenge or requests to have a TV channel changed or get their checks.

The technology is available in about 150 corporate-owned locations, and Buffalo Wild Wings VP of Guest Experience Ben Nelsen said in the announcement he expects the tablets to be rolled out to about 500 Buffalo Wild Wings restaurants by the end of 2014, and to all North American locations by late next year.

"Our Guests come to Buffalo Wild Wings for our ultimate sports-viewing atmosphere, flavorful wings and icy beers — but we also wanted to take our personal entertainment platform to the next level," Nelsen said. "We worked closely with Buzztime to customize tabletop tablets that align with our brand, streamline some of our most popular gaming and music features and enhance Guests' social interaction with the Buffalo Wild Wings brand. Our intention is that the suite of features will evolve as we continue to listen to our Guests and bring them the best possible in-restaurant experience."

Replacing Buffalo Wild Wings' existing Buzztime Playmaker trivia consoles, the tablets will include complimentary core games such as trivia and poker with additional paid games and jukebox selections available for guests interested in a premium experience. Nelsen said that he expects an ordering and payment feature will be available on the tablets in the second half of 2014, and will help to connect the entertainment and menu experiences.

"Tabletop technology isn't just the future — it's here now," Buzztime Chief Development Officer Vladimir Edelman said. "We already connect millions of people across the country through our games —now we are going beyond that to create an even more connected experience. We are incredibly proud to be deploying our cutting edge products with Buffalo Wild Wings, which places so much emphasis on customer experience and entertainment."

Topics: Display Technology , Hardware , Interactive / Touchscreen , Restaurants

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