Jan. 27, 2011
STRATACACHE announced that it is set to exhibit at the National Sports Forum in Louisville. Ky., Jan. 31-Feb. 2, where it will showcase its latest gestural interactive digital media solutions.
Sports venues are increasingly turning to digital signage to deliver powerful, personalized fan experiences and simultaneously generate increased revenue streams via advertising, according to the company. In response to this increasing demand, STRATACACHE said it is revealing its Gestural Interactive technology.
As part of STRATACACHE's new Experimental Media collection, the GI technology allows fans to interface with displays via gestural controls and motion-based sensors and cameras located in or on digital displays. This technology creates an interactive experience for fans, giving them the ability to engage with venue-specific content, including player stats, team/league information and promotional advertisements.
"Sporting facilities have always been at the forefront of technology," said Patrick Gilbert, VP of Entertainment and Venue Media at STRATACACHE. "With Gestural Interactive technology, fans are continually connected to the play-by-play action on the field, no matter their location within the stadium, whether in line at the concession stand, in the restroom, or throughout suites, concourses, and hallways."