STRATACACHE intros Retail Cache for faster in-store browsing at NRF BIG show

 
Jan. 15, 2013

STRATACACHE, a provider of scalable, high-performance digital signage, content distribution and enterprise video acceleration technologies, is exhibiting its latest Web caching solution — Retail Cache — in-store digital signage tabletat the National Retail Federation BIG Show in New York City this week.

Retail Cache is designed to offer retailers new ways to utilize tablets in-store without encountering slow, unreliable Internet connectivity, STRATACACHE said.

The Retail Cache alleviates network consumption and enhances the in-store Web browsing experience for consumers and employees by making website content available to customers at the local, in-store wireless network speed, providing much faster speed connections. Retailers have the option to pre-populate the cache with specific content their customers want, delivering the most bandwidth-intensive applications to dozens or hundreds of online shoppers at once, the company said.

"In today's digital age, customers are using in-store tablets to browse mobile catalogs, order out-of-stock products and complete sales transactions, however the advantages of providing in-store access to Web-based marketing and sales material is lost if the online experience is slow or unreliable," said Chris Riegel, STRATACACHE CEO. "The Retail Cache overcomes this challenge, delivering website content at the local, in-store wireless network speed for a faster Web browsing experience that keeps consumers coming back."

Read more about digital signage in retail.


Topics: Content Management , Customer Experience , Networks , Retail


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