StrandVision adds social media to corporate comms digital signage

 
Nov. 16, 2012

StrandVision Digital Signage has added Facebook and Twitter to its digital signage networks.

The company introduced a new facility that enables administrators of its digital signage software to add and automatically update social media information sources, such as Facebook and Twitter, to their digital signage networks. This capability can be a valuable add-on for employee communication initiatives supplementing employee motivation and recognition programs, and to keep staff up to date on developing local news, the company said.

In addition to general social media sources such as Facebook and Twitter, StrandVision digital signage also works with employee communications-specific sites like GiveAWow.com and Achievers.com. These sites allow supervisors and even employees to post comments, recognize employee achievements and some even have points that can be redeemed for rewards. These postings are automatically gathered by StrandVision digital signage cloud servers and displayed on the designated digital media player serving employee areas, such as break rooms, cafeterias, hallways and entrances.

Another popular application takes advantage of the trend of organizations posting information to social media sites to keep the public up to date on breaking news. StrandVision customers are using the links to post up-to-the-minute public transit notices, such as delays and cancellations, local weather advisories and other developing local news of interest to their employees. These types of feeds were widely used by New York and New Jersey digital signage subscribers during and after Hurricane Sandy. The digital signage social media news gathering mechanism can also be used to automatically post local community news.

"This is yet another innovative use that takes advantage of the flexibility and capabilities of StrandVision Digital Signage," said Mike Strand, StrandVision founder and CEO. "Our strong offering in employee communication digital signage now extends to social media and best of all, once set up, administrators can just let it run. They can be confident that the latest employee recognition notices or commuter/community information is constantly available to employees."

In order to connect to the social media feeds, administrators link to the social media's content stream's RSS feed. The RSS link is copied and pasted into a digital signage template on the customer's cloud-based administrator portal on StrandVision's Content Management System. Once set up, the page is added to the digital signage content page rotation and StrandVision servers monitor the information source every 15 to 60 minutes and automatically update and display the information to the designated digital media players across the StrandVision Digital Signage network. The new social media feature is another free digital signage capability that is available immediately to StrandVision electronic signage subscribers by logging in to their CMS portal at StrandVision.com.

Read more about digital signage and corporate communications.


Topics: Cloud-Based Digital Signage , Content , Corporate Communication , Networks , Software


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