Smashburger waves WAND at exclusive digital menu boards deal

Dec. 6, 2011

WAND Corp., a provider of digital menu board solutions for the foodservice industry, recently announced that it has been chosen by Smashburger Inc. to be the chain's exclusive provider of digital menu boards.

"Smashburger chose WAND because of their extensive experience in both designing digital menu content and deploying digital menu networks," said Jeremy Morgan, SVP marketing and consumer insights at Smashburger, in the announcement.

Smashburger not only wanted to control the customer experience throughout the day, the company also wanted to ensure that the look and feel of their digital menu boards blended seamlessly with its restaurant's highly refined décor.

According to the announcment, Smashburger was able to accomplish both through the use of WAND digital and WAND creative services, as well as sleek new LCD screen from LG Electronics. "We worked closely with WAND to overcome the challenges associated with the unique Smashburger brand, which was successfully maintained throughout the entire execution," Morgan said. "Our new digital boards allow us to feature the breadth and depth of our menu as well visually highlight our smashed fresh, served delicious burgers."

In fact, WAND recently received a DSA Crown Award from the Digital Screenmedia Association for the digital content that the firm developed specifically for Smashburger.

Smashburger locations undergoing the WAND digital transformation include three vertical digital menu boards and one point-of-purchase monitor. The WAND digital menu board solutions consist of LG 47-inch monitors and WAND Digital software and creative services. The full-HD resolution, Energy Star 5.0 qualification and high-quality IPS LCD technology of the LG monitors and Intel dual-core solid state WAND controllers make an ideal combination for high-tech QSR applications.

"The powerful combination of LG's monitors and WAND's compelling content solution results in a stunning example of how digital signage is evolving to become a valuable solution for QSR applications," said Y.K. Cho, SVP, commercial displays, LG Electronics USA.

The WAND Digital solution has been installed in nearly 20 Smashburger corporate and franchise locations across the U.S. Going forward, all new corporate Smashburger sites will be digital sites, and most franchisee sites should follow suit. "We're excited to be able to help Smashburger make the jump to digital," said Greg Perrill, COO of WAND Corp.

Read more about restaurant digital menu boards.

Topics: Menu Boards , Restaurants

Companies: Digital Screenmedia Association , LG Electronics USA, Inc.

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