Screenreach Interactive, a tech start up from the United Kingdom, announced on March 2 the general availability of Screach - a new interactive digital media platform that the company claims will allow anyone to create real-time two way interactive experiences between a smart device and any content, on any screen with no need for additional hardware.
Using the Screach App allows consumers to interact with content and win instant, real-world prizes sent straight to their Smart Device – giving consumers compelling reasons to engage with digital signage, TV shows and ads in new ways, the company said. Screenreach showcased the technology at the recent DEMO 2011 emerging technology showcase.
"We are really excited to have launched Screach yesterday at DEMO Spring to the world after the recent success of our Beta testing in the U.K.," Screenreach CEO Paul Rawlings, said in the announcement. "In modern life we are surrounded by screens, but most of them offer a passive, one way experience. With Screach these screens can become fully interactive, giving brands an opportunity to really engage their customers on a whole new level."
The Screachxml language can create all kinds of interactive experiences, transforming smart phones into quiz answer pads, polling tools, games controllers and more, the company said.
"We have made Screach a social experience too – effectively checking users in on their Facebook Wall to experiences, brands and locations when they engage. As we offer both virtual and real world prizes, in the form of points, badges and coupons, brands can offer their customers a range of new ways of engaging – and as we profile users, brands can learn much more about their customers so that they can really tailor campaigns, making them more relevant than ever before. "
Screach will launch with experiences going live in coffee shops across the United States with partner RMG Networks and in the United Kingdom with Premiership Soccer Club Newcastle United as well as several high profile museums and visitor attractions.
"We have had a really positive response to our technology so far," Rawlings said. "In our first month alone at the Royal Armouries Museum in the U.K. we had over 12,000 interactions, compared to only 107 'check-ins' at the same location achieved by other location-based services."
Following DEMO Spring, Screenreach will continue their U.S. visit with a UKTI Webmission to San Francisco followed by a week at the SXSW Interactive festival in Austin, Texas.