MEDI TV, a digital advertising channel broadcasting to hospitals in the Republic of Croatia, is being powered by Scala digital signage software, according to an announcement from Scala Inc.
Created by POS Marketing, MEDI TV provides patients and visitors with informative and educational content about hospital services and expected waiting times, Scala said. Already installed in numerous sports clinics, university hospitals and general hospitals, MEDI TV is being recognized as a successful new media, Scala said, and its goal is to install the service at all 35 hospitals throughout the nation.
POS Marketing is providing 40-inch screens with a built in PC and also takes care of content creation, management and implementation, while installation is completed by a partner company. Upon arriving at the hospital, patients obtain a number at the reception or check-in desk and then go to the waiting area. Connected to the hospital waiting system, MEDI TV displays estimated waiting times so patients can see when their turn has arrived. The service is intended to reduce perceived wait times with distracting on-screen content such as health care information, pharmaceutical advertising and doctors' hours.
According to the announcement, MEDI TV content is created centrally by POS Marketing using Scala Designer and includes a wide-range of media formats such as videos, HTML, RSS feeds, alerts and messages. Scala Content Management is used to centrally manage all content, and Scala Player ensures content is displayed at the right moment on the right screen. For ongoing maintenance purposes, POS Marketing uses Scala Advantage.