Dec. 6, 2013
Aeroporti di Roma has entered into a partnership with Clear Channel Outdoor to exclusively operate airport advertising space in Rome's two airports, Rome Fiumicino and Rome Ciampino, and to deploy digital signage advertising to the airports, according to Airport World.
The partnership involves a project to transform both airports' advertising assets, including the installation of digital signage panels for a new digital network to enhance the airports' commercial offering.
"This commercial partnership with Clear Channel Outdoor ... is providing us with the opportunity to implement decisive digital redevelopment of the existing advertising program, to equip the two airports with innovative channels," ADR CEO Lorenzo Lo Presti said in the article.
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