QSR drive-thrus getting a taste of mobile and digital signage

Dec. 10, 2013

Toronto-based iSIGN Media Solutions Inc., a provider of interactive mobile advertising solutions, recently announced the delivery of its first Smart Player Development Kit to the quick-service restaurant channel.

The SPDK allows customers to become familiar with the operation, features and functions of iSIGN's Smart Player, by allowing customers to program feature functions; test the performance of digital screen content management; load and reload content as required; create mobile messaging and to synchronize mobile messages with messages displayed on digital screens. Its purpose is to aid customers in their testing and evaluation of iSIGN's Smart Player, the announcement said.

The company said its intent is to make the SPDK available to select customers in a variety of channels beginning in mid-December.

"Our Smart Player is an all-weather media/mobile solutions that handles digital signage management for both inside and outside installations and is ideally suited for QSR outlets with drive-thru windows," iSIGN CEO Alex Romanov said in the announcement. "In addition to providing the ability to synchronize mobile messaging with digital signage messages, our Smart Player gathers, in real time, clean data which is information relating to shopper product and brand, offer preference as well as final purchases without gathering any information that could identify individual shoppers in any way."

Production prototypes of the Smart Player are expected to be available beginning in March, the company said.

Learn more about digital signage in restaurants.

Topics: Hardware , Mobile Interactivity , Restaurants

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