Politics aside: DNC, RNC both use Panasonic digital signage

Sept. 7, 2012

As the national political convention season comes to an end, Panasonic Corp. of North America announced it was selected by both the Democratic and Republican National Conventions as a key technology provider to support their on-site digital signage and online activities.

The DNC, held Sept. 4-6, in Charlotte, N.C., designated Panasonic the "Official Digital Professional and Consumer Camera, Projector and Signage Provider," and the RNC in Tampa, Fla., last week, named Panasonic its "Official Digital Camera and Digital Signage Provider."

Taking center stage in technology at the DNC, Panasonic provided LUMIX GH2 16-megapixel compact system cameras to be used for the party's Web and social media efforts during the convention. Panasonic's 32-inch class LCD displays were used as digital signage at delegate hotels and at Charlotte-area event venues for up-to-the-minute updates for convention-goers. Panasonic's 65-inch and 85-inch Professional Plasma Displays served as teleprompter screens for the main stage, in television production support and as monitors for backstage functions.

Panasonic Projectors were used in key locations at the TimeWarner Cable Arena and to display speakers and videos for those in blind-spot seats. For video production purposes, Panasonic provided AG-HMC40 and AG-HPX250 professional HD video camcorders, plus small-to-large size production monitors, to help capture the action both inside the convention and at various events in the surrounding areas.

"It is an honor to have been selected to support these important national election events by lending high-definition video equipment to both the 2012 Democratic and Republican National Conventions," said Peter M. Fannon, vice president, corporate and government affairs, for Panasonic Corp. of North America, in the announcement. "Panasonic is pleased to be involved again, as we have been in past conventions, and we have provided our latest video equipment to help the convention planners meet their goals."

For the RNC, Panasonic made available LUMIX GH2 16-megapixel compact system cameras and TS4 12.1-megapixel digital cameras, as well as HC-X900 and HC-X900M HD camcorders, to support website content and social media for the party, in addition to capturing convention stills.

On the display front, Panasonic provided an 85-inch pro plasma display for the convention's media center, as well as 32-inch class LCD displays for digital signage use in the areas around Tampa Bay Times Forum and the Tampa Convention Center, which gave convention-goers easy updates to events surrounding the Convention.

Read more about digital signage display technology.

Topics: Display Technology , Entertainment Venues , Hardware

Companies: Panasonic PCS

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