Planet Pizza lands on digital menu boards

Jan. 30, 2013

Planet Pizza, a 20-year-old, family-owned, 11-unit chain, has begun the installation of Mvix Digital Menu Board and Signage systems. The boards will be installed throughout the chain, which has a presence in New York and Connecticut.

According to a news release, Planet Pizza chose Mvix's turnkey signage systems in an effort to modernize its stores and to cut menu-update costs. With the systems in place, operators can make menu changes remotely via the Web, promote special offerings and create a more visual atmosphere.

"We felt digital signage was a good option because the cost of traditional signage has gotten so expensive," said Joseph Rocco, one of Planet Pizza's three founding brothers. "Menu edits required signage changes and the logistics of implementing changes across 11 locations became burdensome."

After some market research and field tests for digital signage options, Planet Pizza decided on the Mvix Ceeno signage kit. The Ceeno includes a clear HD LCD display, Internet-based scheduling for remote updates and no subscription fees. For a small business just beginning to dip its toe into the digital menu/signage waters, the Ceeno was an ideal fit, Rocco said. The comprehensive package includes hardware, Web-based software, custom design services for menu board templates and professional installation.

"Digital signage is not going to make our pizza taste better," he added. "But what it will do is show our customers that we care enough to invest in technology and keep our stores relevant. The Ceeno has helped us achieve everything we thought possible with digital signage including time and day-specific specials."

Ross McClymonds, vice president for Global Sales at Mvix, said more restaurants are adding digital signage solutions.

"When you look at the ROI for restaurants using digital signage, it's quick and it's significant. It costs a lot of money to print a glossy menu with lots of pictures. With digital signage, you're making a one-time investment that's going to pay itself off not just in money but in terms of convenience," he said.

A member of Digital ScreenMedia Association, Mvix is a provider of AV technology and products for high-definition digital signage systems.

Learn more about digital menu boards.

Topics: Menu Boards , Restaurants

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