Pilot finds new touchscreens increase kiosk sales

 
April 29, 2014

Adding touchscreens to snack-dispensing kiosks increases sales, according to a pilot by VendScreen, a Portland, Ore.-based provider of retrofit touchscreens.

Touchscreen devices for ordering and making payments show a return on investment in nine months, VendScreen claims. The company's devices are powered by a cloud-based platform that enables cashless transactions, nutritional information, screen promotions, instant help features and credit codes for refunds.

VendScreen says its claims are based on a nine-month pilot it conducted with an international snack foods manufacturer and a large Northeast vending operator. The goal of the pilot program was to measure the impact of upgrading vending machines with VendScreen payment touchscreen devices and additional product facings.

During the pilot, total machine vends increased by an average of 85 percent and sales of the manufacturer-branded products doubled, VendScreen said. The pilot also provided the consumer packaged goods manufacturer with access to point-of-sale data that was previously unavailable for vending purchases. The data revealed insights on types of location that were popular for particular snacks and the time of day when they were most often purchased.

"We now have the ability to capture and share consumer purchase behavior and transaction details about particular products across all machines," David Grano, VendScreen's CEO, said in a statement. "Our ability to provide independent compliance verification of sales activity truly changes the game for CPG manufacturers exploring vending promotions."

The pilot was the first step toward a larger program with on-screen advertising for snacks available in the vending machines, VendScreen said. The extended pilot program is now accepting applications from both CPG manufacturers and vending operator partners.


Topics: Advertising , Audience Measurement , Display Technology , Interactive / Touchscreen , Trends / Statistics


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