Pattison Outdoor inks deal with QMI Agency for DOOH news

Dec. 13, 2012

Canadian outdoor, transit and digital advertising company Pattison Outdoor Advertising has chosen newswire service QMI Agency as the primary content provider for their national network of digital signage, according to an announcement from the two companies.

Selected to ensure Canadian consumers enjoy top quality news coverage, QMI Agency supplies more than 120 articles daily, broadcasting on Pattison screens throughout the country.

The bilingual news service offers a vast diversity of stories covering key areas such as national, local and political news, as well as sports and entertainment. More than 80 percent of the stories have photos to further improve consumers' experience.

"This relationship between a leading national print/wWeb publisher and an outdoor company is a first, and will ensure the highest level of coverage possible on our networks" said Cam Milne, GM of Pattison OneStop. "Seven days a week, 24 hours a day, Pattison screens will feature up-to-the-minute news headlines and photos. This content strategy represents an unmatched investment by Pattison to ensure our content enhances the user experience on our digital networks."

Read more about digital out-of-home advertising.

Topics: Content , DOOH Advertising , Networks

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