Parking & transit DOOH network signs agency deal

Sept. 25, 2011

Park Cast Network, a digital out-of-home advertising network with displays in parking garages and transit centers across top DMAs in the United States, recently announced that it had signed a deal with Encompass Digimedia, a division of Encompass Media Group, to include Park Cast's network in their portfolio of advertising opportunities. EMG is a New York City-based multimedia sales organization with a strong reputation of finding innovative ways to reach consumers, according to Park Cast Network.

"We're very excited to be representing the Park Cast Network to the advertising community," said Keith Kane, general manager of Encompass Digimedia, in the announcement. "The network provides an engaging video platform for national advertisers to reach a high-income commuter audience around drive time, and for local advertisers to conduct highly-targeted, block-by-block media campaigns. Plus, the network is a perfect fit with our other travel-focused advertising channels via Hertz, Hudson News and Host Marriott, allowing us to offer integrated opportunities to reach travelers via multiple touchpoints."

"We were approached by several different media sales organizations, and we decided to go with Encompass because of their experience in selling non-traditional advertising in major markets," said Joe Matriss, Park Cast's Managing Director. "We think that our network is a great add on to the products that they offer. We look forward to expanding our network with input from them and their client base."

With a fast growing reach, Park Cast Network's demographic is affluent, targeted, and very similar from city to city. "Another reason we chose Encompass is the fact that they have offices in New York, Chicago, and Los Angeles, which are the cities our network is growing into," said Matriss.

For more on digital out-of-home, visit our DOOH Advertising research center.

Topics: Advertising , DOOH Advertising , Networks , Transportation , Transportation / Travel

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