Panasonic, indoorDIRECT partnership adds TV systems to QSRs

June 6, 2011

Panasonic Solutions Company has partnered with indoorDIRECT to create an in-store television system for quick-service restaurants.

The solution combines two Panasonic 42-inch LF20 professional LCD displays and one 32-inch LRU20 with indoorDIRECT's Restaurant Entertainment Network, which features a magazine-style show with short bites of sports, music, entertainment and lifestyle segments from more than 100 content providers. Content is pulled from such channels as the NFL Network, VH1 and G4.

The system is currently located in more than 1,000 QSRs nationwide, including Taco Bell, Wendy's, Carl's Jr., Denny's, Hardee's, KFC and Arby's, with 13 million ad exposures per month.

All new and replacement installations will include Panasonic professional LCD displays, with two in the main dining area with audio capabilities, as well as one screen adjacent to the point-of-sale area.

"The combination of our reliable, high-quality professional LCD displays with this services package will set the in-store television standard for the QSR industry," said Rick Albert, vice president of sales, professional display solutions, Panasonic Solutions Company. "The potential for growth for in-store television is significant. However, this growth clearly rests on the reliability of the technology. A blank screen will not impress a customer nor does it drive advertising revenue. This Panasonic-led solution will deliver the highest availability and uptime to indoorDIRECT's thousands of quick-service restaurants."

Throughout the next 12 months, The Restaurant Entertainment Network, featuring Panasonic professional LCD displays, will be installed in an additional 1,500 quick-service restaurants, located in the top 20 DMAs. This will bring indoorDIRECT's number of locations to more than 2,500 nationwide and over 30 million monthly ad exposures.

Topics: Customer Experience , DOOH Advertising , Networks , Restaurants

Companies: Panasonic Professional Display Company , Panasonic PCS

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