Dec. 18, 2013
Mobile-marketing solutions provider Blue Bite recently announced new rollouts with three outdoor media companies — Vector Media, Cinema Scene Marketing and Glanz.tv — that add mobile interactivity to digital signage screens in hotels, movie theaters and shopping malls.
The addition of mobile in those sites is intended to further increase users' interaction with screens and digital kiosks, enhancing their in-venue experience by providing relevant and valuable content tailored to each unique environment, according to the announcement.
Blue Bite's proprietary mTAG platform uses an all-inclusive mobile approach consisting of various technologies such as Near Field Communication, Quick Response Codes, Short Message Services, Bluetooth Beacons and geofencing to facilitate a variety of brand-to-consumer interactions. These rollouts are intended to allow marketers to extend their branding campaigns from an on-screen impression to a two-way mobile interaction with their target audience. In addition to the advertising campaigns, users will have access to local deals and offers, games, rewards and other exclusive content.
"We are often challenged with bringing consumer engagement and additional metrics to the location-based video space, and mobile is always the solution," Spafax Networks VP of product development and operations Joe Esposito said in the announcement. "Connecting mobile with screens for consumers on the go is incredibly valuable, and Blue Bite's mTAG platform helps us seamlessly facilitate these cross-screen campaigns."
The deployments will feature Blue Bite's mTAGs installed onto Vector Media's digital kiosks in hotel lobbies, restaurants and bars across Miami; Cinema Scene's TrailerVision screens in theater lobbies, specifically designed to draw consumer attention and drive interactivity with movies and brands; and Glanz.tv digital screens in high-traffic pedestrian locations.
"Vector Media is very excited to partner with Blue Bite in the mobile space. This technology will add value for our clients, as it will help us continue to show a true ROI on their out of home investment," Jay Goldstein, manager of digital out-of-home at Vector Media, said in the announcement.
Cinema Scene Principal Michael Holmes said his company is "consistently looking for ways to extend content beyond" its TrailerVision screens in theater lobbies. "The addition of Blue Bite brings more value to our advertisers as consumers can now take content on the go and generate extended awareness after leaving the cinema lobbies."
Learn more about digital signage and mobile interactivity.