NRF14: HP intros new digital signage displays

 
Jan. 13, 2014

HP expanded its retail solutions portfolio with an enhanced line of touch and non-touch digital signage displays, a new line of value-priced displays and upgrades to its mobile and fixed point-of-sale solutions, the company announced on the first day of the National Retail Federation BIG Show's Expo.

The announcements include six new digital signage displays to help retailers increase customer engagement with interactive digital experiences, as well as additions to the HP RP7 Retail System that helps retailers better service customers in the store, the company said.

"Consumer expectations are rapidly changing as online and mobile shopping continues to grow," Ray Carlin, vice president and general manager, Retail Solutions, HP, said in the announcement. "HP's wide range of customizable solutions will help businesses of any size navigate this new retail environment and deliver a seamless customer experience."

The new portfolio of digital signage displays has been redesigned with thin, light LED backlights and professional front-of-screen features with 178-degree viewing angles, so retailers can showcase their messages anywhere in the store. HP's new line of performance, touch-enabled and value-priced displays are intended to help retailers improve the in-store experience and customer engagement with features like automated content updating and the ability to display content in multiple languages, the company said.

The new HP DSD portfolio includes:

  • Touch-enabled displays: HP's touchscreen DSDs — including the 42-inch diagonal HP LD4245tm and 47-inch diagonal HP LD4745tm — benefit businesses looking for a platform that provides increased interaction with customers. The displays also offer full high-definition quality resolution and feature integrated infrared multitouch capabilities, adding another way for retailers to interact with customers in the store. Retailers also benefit from reduced power consumption and lower costs with mercury-free display backlights, low-halogen components and arsenic-free display glass, the company said.
  • Performance displays: HP's high-end commercial-grade LED backlit displays — including the 42-inch diagonal HP LD4235 and 47-inch diagonal HP LD4735 — provide retailers with reliable customer experiences that maximize engagement and efficiency through 24-hour operation, the company said. Professional-grade features — including networked management to enable efficient control by IT staff, lock-out features to prevent tampering, Video-over-Ethernet for simplified cabling and a built-in basic USB media player — help retailers improve in-store ambience with minimal effort.
  • Value-priced displays: HP's value-priced LED backlit DSDs — including the 31.5-inch diagonal HP B321 and 42-inch diagonal HP B421 — are fit for customers seeking essential features at a lower cost. Built for extended daily operation, these displays provide a slim, sleek design and value-added features include a built-in USB media player and streaming networked video support.

Learn more about digital signage display technology.


Topics: Display Technology , Hardware , Retail

Companies: Hewlett-Packard Company


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