NFL's Carolina Panthers jump on LED digital signage

April 1, 2014

Brookings, S.D.-based Daktronics has partnered with the NFL's Carolina Panthers to design, manufacture and install an integrated display system at Bank of America Stadium in Charlotte, N.C., that features two 360-degree ribbon displays, according to a company announcement.

Each end zone will feature a new LED video display measuring nearly 11,000 square feet to bring a larger view of the Panthers at every home game.

"We are very excited to be partnering with Daktronics on the installation of two new video screens and two new 360-degree ribbon boards at Bank of America Stadium," team president Danny Morrison said in the announcement. "These installations allow us to continue an 18-year relationship with Daktronics that began when Bank of America Stadium opened in 1996, and we know that our fans and sponsors will greatly enjoy the new look and feel of our stadium on game day as a result of this tremendous visual upgrade. Combined with a new fully distributed sound system, these new displays will help take our classic American stadium to the next level."

Both main video displays will feature a 13HD pixel layout and measure 56 feet high by 199 feet wide. With multiple levels of protection from the outdoor elements, the displays will incorporate image clarity and contrast with wide viewing angles to ensure every seat can enjoy the content that is shown, the company said.

The displays are capable of meeting every expectation by showing one large video highlight or instant replay while also capable of being divided into multiple sections to show a variety of game animations, graphics, statistics, scoring information and sponsor advertisements.

Panthers LED screens

Bank of America Stadium will become one of the first outdoor professional sports venue to feature two 360-degree ribbon displays with the installation of upper level and suite level ribbon displays, according to Daktronics. The upper ribbon will measure more than 1,900 feet in length, and the suite level ribbon will measure more than 2,000 feet in length. Both ribbons will feature 20-millimeter line spacing and measure approximately 5 feet high. These displays will provide the opportunity to showcase sponsors throughout events and provide up-to-the-minute statistics and game information.

"We're excited to continue our partnership with the Carolina Panthers and Bank of America Stadium by installing this new LED super system," Daktronics CEO Reece Kurtenbach said in the announcement. "The new video displays and double 360-degree ribbon displays will provide the team and their fans with an elevated game-day experience."

Topics: Advertising , Display Technology , Entertainment Venues , LED Signs , Outdoor Signage

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